History of Sports Marketing - ️️Admission charged for baseball game in 1858
Endorsement deal in 1923
Pay-per-view boxing match in 1975
ESPN debuted in 1979
Discretionary Income - ️️The amount of money people can spend after paying for
necessities.
Channel Management - ️️Determinin...
UTSA Sports Marketing Exam 1
History of Sports Marketing - ✔️✔️Admission charged for baseball game in 1858
Endorsement deal in 1923
Pay-per-view boxing match in 1975
ESPN debuted in 1979
Discretionary Income - ✔️✔️The amount of money people can spend after paying for
necessities.
Channel Management - ✔️✔️Determining the best way to get a company's products or
services to consumers.
Pricing - ✔️✔️Process of establishing and communicating to consumers the value or
costs of goods and services.
Marketing-Information Management - ✔️✔️Gathering and using information about
customers to improve business making decisions.
Product/Service Management - ✔️✔️Designing, developing, maintaining, improving,
and acquiring products or services to meet customer needs.
Promotion - ✔️✔️Using advertising and other forms of communication to distribute
information about products and services to achieve a desired outcome.
Selling - ✔️✔️Any direct and personal communication with customers to assess and
satisfy their needs.
Market Planning - ✔️✔️Analyzing markets that a company wants to serve and
determining how to compete in those markets.
Gross Impressions - ✔️✔️the number of times per advertisement, game, or show that a
product or service is associated with an athlete, team, or entertainer.
Productivity - ✔️✔️the rate at which companies produce goods or services in relation to
the amount of materials and number of employees utilized.
Breakeven Point - ✔️✔️the minimum sales required to cover all of the expenses of
organizing, promoting, and running an event.
, Opportunity Cost - ✔️✔️the value of the next best alternative that you pass up when
making a choice.
Economic Market - ✔️✔️All consumers who will purchase a product or service.
Comparative Advantage - ✔️✔️the capability to produce products or services more
efficiently and economically than the competition.
Abraham Maslow Hierarchy of Needs - ✔️✔️Physiological: food, water, sleep, and
shelter
Security: physical safety and economic security
Social: friends, family, and love
Esteem: respect and recognition
Self actualization: realize full potential
Emotional Purchase - ✔️✔️buying with little thought during emotional highs or lows.
Rational Purchase - ✔️✔️buying based on needs, wants, priorities, budget, research,
alternatives, thought, and reasoning.
Patronage Purchase - ✔️✔️buying based on loyalty to a brand or product.
Market Segments - ✔️✔️a group of consumers within a larger market who share one or
more characteristics and react similarly to a marketing mix.
Target Market - ✔️✔️a specific group of consumers a business wants to reach whose
needs closely match its product or service offerings.
Mass-market Strategy - ✔️✔️one product-services mix for all potential customers.
Differentiated Strategy - ✔️✔️more than one market segment with a separate
marketing program for each.
Concentrated Strategy - ✔️✔️one (or a few) market segments with limited changes in
the marketing program.
4 Ways to Segment Markets - ✔️✔️Geographic
Demographic
Psychographic
Behavioral
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