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UTSA Sports Marketing Exam 1 Questions & Answers Verified 100% Correct!! $7.99
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UTSA Sports Marketing Exam 1 Questions & Answers Verified 100% Correct!!
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History of Sports Marketing - ️️Admission charged for baseball game in 1858 Endorsement deal in 1923 Pay-per-view boxing match in 1975 ESPN debuted in 1979 Discretionary Income - ️️The amount of money people can spend after paying for necessities. Channel Management - ️️Determinin...

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  • October 15, 2024
  • 5
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

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  • UTSA Sports
  • UTSA Sports

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UTSA Sports Marketing Exam 1
History of Sports Marketing - ✔️✔️Admission charged for baseball game in 1858
Endorsement deal in 1923
Pay-per-view boxing match in 1975
ESPN debuted in 1979


Discretionary Income - ✔️✔️The amount of money people can spend after paying for
necessities.

Channel Management - ✔️✔️Determining the best way to get a company's products or
services to consumers.

Pricing - ✔️✔️Process of establishing and communicating to consumers the value or
costs of goods and services.

Marketing-Information Management - ✔️✔️Gathering and using information about
customers to improve business making decisions.

Product/Service Management - ✔️✔️Designing, developing, maintaining, improving,
and acquiring products or services to meet customer needs.

Promotion - ✔️✔️Using advertising and other forms of communication to distribute
information about products and services to achieve a desired outcome.

Selling - ✔️✔️Any direct and personal communication with customers to assess and
satisfy their needs.

Market Planning - ✔️✔️Analyzing markets that a company wants to serve and
determining how to compete in those markets.


Gross Impressions - ✔️✔️the number of times per advertisement, game, or show that a
product or service is associated with an athlete, team, or entertainer.

Productivity - ✔️✔️the rate at which companies produce goods or services in relation to
the amount of materials and number of employees utilized.

Breakeven Point - ✔️✔️the minimum sales required to cover all of the expenses of
organizing, promoting, and running an event.

, Opportunity Cost - ✔️✔️the value of the next best alternative that you pass up when
making a choice.

Economic Market - ✔️✔️All consumers who will purchase a product or service.

Comparative Advantage - ✔️✔️the capability to produce products or services more
efficiently and economically than the competition.

Abraham Maslow Hierarchy of Needs - ✔️✔️Physiological: food, water, sleep, and
shelter

Security: physical safety and economic security

Social: friends, family, and love

Esteem: respect and recognition

Self actualization: realize full potential

Emotional Purchase - ✔️✔️buying with little thought during emotional highs or lows.

Rational Purchase - ✔️✔️buying based on needs, wants, priorities, budget, research,
alternatives, thought, and reasoning.

Patronage Purchase - ✔️✔️buying based on loyalty to a brand or product.

Market Segments - ✔️✔️a group of consumers within a larger market who share one or
more characteristics and react similarly to a marketing mix.

Target Market - ✔️✔️a specific group of consumers a business wants to reach whose
needs closely match its product or service offerings.

Mass-market Strategy - ✔️✔️one product-services mix for all potential customers.

Differentiated Strategy - ✔️✔️more than one market segment with a separate
marketing program for each.

Concentrated Strategy - ✔️✔️one (or a few) market segments with limited changes in
the marketing program.

4 Ways to Segment Markets - ✔️✔️Geographic
Demographic
Psychographic
Behavioral

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