100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Lecture #15 — MGT 103 Exam Questions and Answers $7.99   Add to cart

Exam (elaborations)

Lecture #15 — MGT 103 Exam Questions and Answers

 4 views  0 purchase
  • Course
  • MGT 103
  • Institution
  • MGT 103

Lecture #15 — MGT 103 Exam Questions and Answers

Preview 1 out of 2  pages

  • October 16, 2024
  • 2
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • MGT 103
  • MGT 103
avatar-seller
millyphilip
Lecture #15 — MGT 103 Exam Questions
and Answers

Phil Knight - Answers -CEO of Nike

Air Jordan Brand
- MJ: career vs. annual Nike income
- total sales for Nike - Answers -- MJ career = $94M, Nike 2016 = $110M
- $3B sales as of 2016

What did Yul Brynner say about why he performed one role thousands of times? -
Answers -when you have a winner, you milk it to death

Gatorade is synonymous with what? how much market share?

- what kind of brand?
- sold in how many countries?
- brand repositioned to what? - Answers -synonymous with sports drink, 75% market
share

- global brand
- sold in 80+ countries
- repositioned to G-series

Gatorade created by who? - Answers -Univ. of Florida

Gatorade purchased by who? - Answers -Quaker, then PepsiCO
($220M --> $13B)

2017 Gatorade sales? market share? - Answers -$5.9B, 75% market share

4 steps to build brand value - Answers -bottom --> top of triangle
1. brand awareness
2. brand performance
3. consumer feelings
4. consumer connection

marketing ingredients to get to apex of triangle (consumer connection) - Answers -
strong product launch, invest in brand awareness neutralize new entrants legally,
evergreen product w/ features, raise price w more market share, incentivize sales reps,
create culture of brand = class

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller millyphilip. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $7.99. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

62890 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$7.99
  • (0)
  Add to cart