Exam (elaborations)
MGT 103 (Eberhard) Exam Questions and Answers
- Course
- Institution
MGT 103 (Eberhard) Exam Questions and Answers
[Show more]
Content preview
MGT 103 (Eberhard) Exam Questionsand Answers
Tagline ii- iiAnswers ii-short iiEXTERNAL iistatements ii(3-6 iiwords) iiintended iito iibrand iia
iipositive iiimage* iiin iithe iiconsumer's iimind
*tone iiand iipurpose
Marketing ii- iiAnswers ii-the iiactivity iifor iicreating, iicommunicating, iidelivering, iiand
iiexchanging iiofferings iithat iibenefit iiits iicustomers, iithe iiorganization, iiits iistakeholders,
iiand iisociety iiat iilarge.
1. iiTO iiDISCOVER iiTHE iiNEEDS iiAND iiWANTS iiOF iiPROSPECTIVE iiCUSTOMERS
2. iiAND iiSATISFY iiTHEM
Need iivs. iiWant ii- iiAnswers ii-A iiwant iiis iia iineed iithat iiis iishaped iiby iia iiperson's
iiknowledge, iiculture iiand iipersonality.
What's iineeded iifor iimarketing iito iioccur? ii- iiAnswers ii-1) iiTwo iior iimore iiparties iiwith
iiunsatisfied iineeds.
2) iiA iidesire iiand iiability iion iitheir iipart iito iihave iitheir iineeds iisatisfied.
3) iiA iiway iifor iithe iiparties iito iicommunicate.
4) iiSomething iito iiexchange.
the ii4 iiP's ii(marketing iimix iifactors) ii- iiAnswers ii-1. iiProduct ii(most iiimportant!!): iia iigood,
iiservice, iior iiidea iito iisatisfy
2. iiPrice: iiwhat iiis iiexchanged iifor iithe iiproduct
3. iiPromotion: iia iimeans iiof iicommunication iib/w iithe iibuyer iiand iiseller
4. iiPlace: iia iimeans iifor iigetting iithe iiproduct iito iithe iicustomer.
Customer iiValue iiProposition ii- iiAnswers ii-1. iioperational iiexcellence
2. iiproduct iiinnovation ii
3. iicustomer iiservice
visionary iiorganizations ii- iiAnswers ii-1. iiestablish iia iifoundation
2. iiset iia iidirection
3. iicreate iistrategies iito iisuccessfully iidevelop iiand iimarket iitheir iiofferings
strategies iiin iivisionary iiorganization ii- iiAnswers ii--core iivalues: iistakeholders
-mission iior iivision: iimission iistatement ii
-organizational iiculture
, company iiculture ii- iiAnswers ii--the ii"fabric" iior ii"essence" iiof iithe iicompany.
-the ii"heartbeat" iiof iithe iicompany ii(not iithe iibrain).
-something iithat iiis iipre-existing iiin iia iicompany's iigenetic iicode.
SMART iiGoals ii- iiAnswers ii-Specific
Measurable
Attainable
Realistic
Timely
Most iiimportant iigoal? ii- iiAnswers ii-profit.
SWOT ii- iiAnswers ii-strength ii(build iion)
weakness ii(correct)
opportunity ii(exploit)
threat ii(avoid)
market iicap ii- iiAnswers ii-stock iiprice iix ii# iiof iioutstanding iishares
customer ii(market) iisegments iiexamples ii- iiAnswers ii--religion ii
-personality ii
-risk-tolerance
-age
-race
-gender
-income
-education iilevel
ETC.
Economic iiforces ii- iiAnswers ii--gross iiincome: iiincome iibefore iitaxes
-disposable iiincome: ii"necessities"
discretionary iiincome: iiincome iiafter iitaxes iiand ii"necessities"
competitive iiforces ii- iiAnswers ii-barriers iito iientry: iibusiness iipractices iior iiconditions
iithat iimake iiit iidifficult iifor iinew iifirms iito iienter iithe iimarket
- iicapital iirequirements
- iiadvertising iiexpenditures
- iiproduct iiidentity ii
- iidistribution iiaccess
- iipurchasing iipower
- iicost iito iiswitch
regulation ii- iiAnswers ii-consists iiof iirestrictions iistate iiand iifederal iilaws iiplace iion
iibusiness iiwith iiregard iito iithe iiconduct iiof iiits iiactivities
what iidrives iia iicompany? ii- iiAnswers ii-head iiof iimarketing iiand iisales
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller millyphilip. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $12.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
62890 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now