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MGT 103 Bates Final Exam Questions and Answers (Graded A) $12.49   Add to cart

Exam (elaborations)

MGT 103 Bates Final Exam Questions and Answers (Graded A)

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  • Course
  • MGT 103
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  • MGT 103

MGT 103 Bates Final Exam Questions and Answers

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  • October 16, 2024
  • 19
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • MGT 103
  • MGT 103
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millyphilip
MGT 103 Bates Final Exam Questions
and Answers

__% of ticket sales are now Online - Answers -50

Price - Answers -the money or other considerations (think: bartering) exchanged for the
ownership or use of a product or service

Barter - Answers -exchanging products and services for other products and services

Calculating the Final Price (Formula) - Answers -List Price - (Incentives + allowances) +
Extra Fees

College Student ex.
Tution - scholarships + books/housing

Value (Formula) - Answers -Percieved Benefits / Price

Value Pricing (strategy) - Answers -Lowering price while keeping benefits the same

or

Increasing benefits while keeping price the same

Price to Value Relationship - Answers -When we pay a higher price, we tend to perceive
a higher quality

doesn't mean that people will always be willing to pay a higher price though.

ex) pizza sales example

Profit (Formula) - Answers -Total Revenue - Total Cost

broken down further:

(Unit Price x Quantity Sold) - (Fixed Cost + Variable Cost)

Potential Pricing Objectives - Answers -- Sales Revenue
- Market Share
- Unit Volume
- Survival

,- Social Responsibility

Sales Revenue - Answers -Price x Quantity sold, money made before factoring in costs

Market Share - Answers -Ratio of a firms sales to the industry

- used when sales in an industry are flat or declining

Unit Volume - Answers -total amount sold

- used when trying to bring up consumer demand to match production capacity

Survival - Answers -the process of staying alive

- used when a firm cant match rivals price cuts

Social Responsibility - Answers -when a firm forgoes greater profits to meet obligations
to society

Pricing Constraints - Answers -Demand

Newness

Cost of Production

whether Single Product or Product Line

Cost of Changing prices

Type of competitive market

Demand - Answers -the greater the demand, the higher price that can be charged

Newness - Answers -products can be sold for higher prices earlier in their life cycles

Cost of Production - Answers -firms are forced to price products in a way that ensures
their distribution partners profit as well

Single Product vs Product line - Answers -single/unique products can be sold for higher
price

when a company has a range of similar products they kind of have to stay in line with
eachother, price wise

Cost of Changing Prices - Answers -cost of updating online sites, catalog retail
avenues, etc.

, Pure Competition market - Answers -many sellers and consistent market price
(Agriculture- Wheat/Corn)

same benefit of corn, price is determined by what consumers want to pay

Monopolistic Competition - Answers -many sellers compete on both price, and benefits
(books movies restaurants)

there isnt a consistent price (there is a price range, though) like pure competition since
there are differentiated benefits

Oligopoly - Answers -few sellers that avoid price competition and focus on differentiated
benefits
(car manufacturers/banks)

Pure Monopoly - Answers -No price competition and the seller can charge mostly what
it wants
(cable TV)

Every Day Low Prices - Answers -gives customers a low price 24/7 365. No discounts,
no need for comparison shopping

High/Low pricing - Answers -Initially sells a product for high price, then later sells on
discount for low when the product becomes undesirable

Odd/Even pricing - Answers -9.98 vs 10

Both are desirable, depending on how the firm wants the product to be perceived as
(cheap vs premium)

Bundle Pricing - Answers -Marketing two or more products together as a single package
(get more people to buy fries by throwing in a drink)

Yield Management - Answers -Charging different prices to maximize revenue

prices change depending on capacity

(Hotels/airlines)

Standard Markup - Answers -adding a fixed percentage to the cost of all items in a
specific product class

(tends to be 10/20/40, manufacturing/wholesaler/retailer, where percentage additions
are calculated ontop of each other, not all at once)

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