Exam (elaborations)
MGT 103 Midterm (Ch. 5-8) Learning Review Exam Questions and Answers
- Course
- Institution
MGT 103 Midterm (Ch. 5-8) Learning Review Exam Questions and Answers
[Show more]
Content preview
MGT 103 Midterm (Ch. 5-8) LearningReview Exam Questions and Answers
What is the first stage in the consumer purchase decision process? (5-1) - Answers -
problem recognition
The brands a consumer considers buying out of the set of brands in a product class of
which the consumer is aware are collectively called the _______. (5-2) - Answers -
consideration set
What is the term for post-purchase anxiety? (5-3) - Answers -cognitive dissonance
The problem with the Toro Snow Pup was an example of selective __________. (5-4) -
Answers -comprehension
What three attitude-change approaches are most common? (5-5) - Answers -(1)
changing beliefs about the extent to which a brand has certain attributes, (2) changing
the perceived importance of attributes, and (3) adding new attributes to the product.
What does lifestyle mean? (5-6) - Answers -a mode of living that is identified by how
people spend their time and resources, what they consider important in their
environment, and what they think of themselves and the world around them.
What are the two primary forms of personal influence? (5-7) - Answers -opinion
leadership and word of mouth
Marketers are concerned with which types of reference groups? (5-8) - Answers -
associate group, aspiration group, dissociative group
What are the three main types of organizational buyers? (6-1) - Answers -industrial,
resellers, government
What are the three types of buying situations or buy classes? (6-4) - Answers -new buy,
straight rebuy, modified rebuy
What is a make-buy decision? (6-5) - Answers -an evaluation of whether components
and assemblies will be purchased from outside suppliers or built by the company itself
Semiotics involves the study of __________. (7-6) - Answers -symbols
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller millyphilip. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $9.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
62890 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now