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AIPMM - CPM PRACTICE EXAM || WITH QUESTIONS AND ANSWERS|| VERIFIED ANSWERS|| LATEST UPDATE 2024
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AIPMM - CPM PRACTICE EXAM || WITH QUESTIONS AND ANSWERS|| VERIFIED ANSWERS|| LATEST UPDATE 2024
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AIPMM - CPM PRACTICE EXAM || WITH QUESTIONS AND ANSWERS||VERIFIED ANSWERS|| LATEST UPDATE 2024
Nature and characteristic of a service - CORRECT ANSWER: intangibility
inseparability
variability
perishability
What are the 4 Kotler's Market Strategies? - CORRECT ANSWER: Product
Price
Promotion
Place
What are Porter's 5 forces? - CORRECT ANSWER: Intensity of Competitive
Rivalry
Threat of New Entrants
Threat of Substitute
Bargaining Power of Customers
Bargaining Power of Suppliers
What are the 7 phases of PLC? - CORRECT ANSWER: Conceive
Plan
Develop
Qualify
Launch
,Deliver
Retire
What are the steps of NPD? (Phases) - CORRECT ANSWER: Conceive
Plan
Develop
Qualify
What is the strategy for existing market/existing product? (Ansoff's Growth
Matrix) - CORRECT ANSWER: Market Penetration
What is the strategy for existing market/new product? (Ansoff's Growth Matrix) -
CORRECT ANSWER: Product Development
What is the strategy for NEW market/existing product? (Ansoff's Growth Matrix) -
CORRECT ANSWER: Market Development
What is the strategy for new market/new product? (Ansoff's Growth Matrix) -
CORRECT ANSWER: Diversification
Market Objective: Gain awareness
Competition: None
Product: One
Price: Skimming/Penetration
Promotion: Educate/Inform
Place: Limited - CORRECT ANSWER: Introduction
, Market Objective: Stress differentiation
Competition: Growing
Product: More version
Price: Gain market share
Promotion: Competitive differences
Place: more outlets - CORRECT ANSWER: Growth
Market Objective: Maintain brand loyalty
Competition: Many
Product: Full
Price: Defend market share
Promotion: Reminder oriented
Place: Max outlets - CORRECT ANSWER: Maturity
Market Objective: Harvest/Deletion
Competition: Reduced
Product: Best Sellers
Price: Stay profitable
Promotion: Reduced
Place: Few - CORRECT ANSWER: Decline
Owns strategy
Market expert
Business case dev expert
Presents needs - CORRECT ANSWER: Product Manager roles
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