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AIPMM 280 Group Study Guide for CPM Exam || WITH QUESTIONS AND CORRECT ANSWERS || LATEST UPDATE
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AIPMM 280 Group Study Guide for CPM Exam || WITH QUESTIONS AND CORRECT ANSWERS || LATEST UPDATE
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AIPMM 280 Group Study Guide for CPM Exam || WITH QUESTIONSAND CORRECT ANSWERS || LATEST UPDATE
The ProdBok™ is NOT a widely accepted set of strategies, methodologies, concepts, terms and
activities that make up the product management and marketing domains as defined by AIPMM.
False
Which of the following is NOT a type of product process?
Chaos
A business model allows managers to focus on value creation.
True
If the product concept survives the business test it moves to______.
Planning
The following is NOT a con of the BCG Growth-share matrix.
Quickly completed matrix
Which of the following is NOT a phase in the product life cycle?
Package
Pick which product mix decision answers this question:
What is the number of products offered in each product line?
Length
Go To Market is a major decision point in the phase/gate model.
True
Quality as a product and service attribute is defined as the ____.
Ability of a product to perform its function
Primary research is NOT __________.
Collection of data from competitor web sites
Pick which product mix decision answers this question:
How closely related are the various product lines?
Consistency
The strengths in SWOT are __________.
Experience, knowledge, competence and capabilities
,Interest and exchange rates with funding, grants and initiatives are all part of the Political
characteristics in the PEST analysis.
False
A sign, symbol, design or combination of these is known as a ____.
Brand
Define Inseparability.
Services cannot be separated from their providers
Which one of these is NOT a type of product launch?
Web 2.0
The McKinsey Seven-S-Framework includes the following __________.
Pick which product mix decision answers this question:
In how many different product categories does the company have an offering?
Width/Breadth
A good or service offered by an organization which affords a bundle of benefits both objective
(physical) and subjective (image) to the user is known as a _________.
Product
Situational analysis referred to as SWOT includes all of the following except...
Target market
Product Management is the process of all of the following except:
Servicing
Select the correct order for the international product and services process:
W. Address service offering challenges
X. Address packaging challenges
Y. Decide how much to standardize or adapt
Z. Decide which products and services to introduce.
Z, Y, X, W
Conducting research is a guide to action based on reality.
True
If the product concept survives the business test, it moves to__________.
Product development
, A business model is a framework that describes the rationale of how an organization creates, delivers
and captures value.
True
Special life cycles include all of the following except:
Growth
What is value chain management?
Management of the process to optimize design, production, marketing, sales, deliveries, and product
support to capture and deliver value.
A unique selling proposition is memorable and repeatable
True
One of the benefits of using the phase-gate process is__________.
Faster time to market
The cash cow is in what strategy of the Boston consulting Group Matrix (BCGM)?
None of the options are correct
Innovation potential is part of the Social trait in the PEST analysis.
False
Place, Product, Promotion are part of the marketing mix.
True
A Consumer product is a classification of a product that is bought by final consumers for personal
consumption.
True
Economic characteristics in the PEST analysis include all of the following except___.
Trade policies and economic trends
Ethical issues are part of the Social aspect in the PEST analysis.
True
The following are attributes of the product-market expansion grid:
All of the options are correct
What type of qualitative research answers the question "what are the beliefs people hold about the
product?"
In-depth Interviews
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