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Public Relations A Values-Driven Approach (ch. 1-4) quizzes & answers.
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Public Relations A Values-Driven Approach (ch. 1-4) quizzes & answers.
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Public Relations A Values-DrivenApproach (ch. 1-4) quizzes & answers.
Accredited Business Communicator (ABC) ANS - accreditation for PR practitioners
Accredited in Public Relations (APR) ANS - accreditation for PR practitioners
advertising ANS - use of controlled media in an attempt to influence the actions of targeted publics
axioms ANS - self-evident or universally recognized truths
branding ANS - a process in which PR builds corporate and product identities
communication ANS - execution phase of PR process; where practitioners direct messages to specific
publics in support of specified goals
contingency theory of accommadation ANS - theory that the practice of PR rests somewhere within a
continuum from "pure accommodation (building trust & maintaining important relationships)" to "pure
advocacy (arguing on behalf of a particular cause or opinion)"
Cutlip, Center & Broom models ANS - focused on individual's role in org.,
evaluation ANS - measurement of how efficiently and effectively a PR effort met the org's goals
heuristic ANS - practical approach to problem solving, may include lessons learned by trial and error
Hunt & Grunig models ANS - focused on ways PR function interacts with org. & its publics; press
agentry/publicity, public info, 2-way asymmetrical, 2-way symmetrical
, integrated marketing communications (IMC) ANS - encompasses many persuasive communications; 3
distinct disciplines- advertising, marketing, some functions of PR
International Association of Business Communicators (IABC) ANS - org that seeks to promote PR as a
profession through the establishment of voluntary accreditation programs
marketing ANS - process of researching, creating, refining and promoting a product or service and
distributing that product or service to targeted consumers
mission statement ANS - stating each value as a principle; can help you move from idea to proposed
action
normative ANS - two way symmetry; ideal standard or model for achieving excellence in PR (according
to Grunig and his wife)
planning ANS - strategy phase of problem-solving process, in which practicioners use the info gathered
during research
public ANS - any group of people who share common interests or values in a particular situation
(especially interests or values they might be willing to act upon)
public relations ANS - management of relationships between an org and its publics
Public Relations Society of America (PRSA) ANS - society for PR, has tried to define PR on several
occasions
reflective paradigm ANS - simultaneous reactions with a broad range of stakeholders, recognizes that
orgs. can achieve only as much as society permits
relationship management ANS - organization maintains good relationship with publics; one of the most
important roles a PR practicioner can play
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