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MKTG 3213, quiz 3.3 questions well answered already passed
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MKTG 3213, quiz 3.3 questions well answered already passed
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MKTG 3213, quiz 3.3 questions wellanswered already passed
Positioning is defined as: - correct answer ✔✔developing a market strategy to influence how a specific
segment views the company
Positioning has more to do with what a company does with its products than what it does in marketing
to potential customers. - correct answer ✔✔false
The real power in positioning lies with the _________. Why? - correct answer ✔✔consumer; no one can
ultimately control what the consumer thinks about products and companies
Your friend, an avid reader, gives you a list of her favorite science fiction books. The fact that these books
are her "favorite" implies what? - correct answer ✔✔These books hold a more positive position in your
friend's mind when compared to other books of the same genre
Your grandfather's first car was a Ford, and though he has bought several cars over his lifetime, he only
ever purchases from this manufacturer. This is an example of what? - correct answer ✔✔The importance
of pioneering in building brand loyalty
The Pioneering advantage is always easily overcome by later competitors. - correct answer ✔✔false
After several years of starting his morning with coffee, Brett studies abroad in England where most
people are accustomed to drinking tea. When Brett attempts to start his day with tea, he will be
comparing that day's experience to his usual experience with coffee. Why? - correct answer ✔✔Coffee is
the "pioneer" in this situation, and therefore Brett will use coffee as the standard
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