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MGT 6311 DIGITAL MARKETING EXAM WEEK1 2024 MIDTERM EXAM 250 QUESTIONS WITH DETAILED VERIFIED ANSWERS AND RATIONALES /BRAND NEW!! / (100% CORRECT) /A+ GRADE ASSURED What is digital marketing? -$20.49
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MGT 6311 DIGITAL MARKETING EXAM WEEK1 2024 MIDTERM EXAM 250 QUESTIONS WITH DETAILED VERIFIED ANSWERS AND RATIONALES /BRAND NEW!! / (100% CORRECT) /A+ GRADE ASSURED What is digital marketing? -
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Course
MGT 6311
Institution
MGT 6311
MGT 6311 DIGITAL MARKETING EXAM WEEK1 2024
MIDTERM EXAM 250 QUESTIONS WITH DETAILED
VERIFIED ANSWERS AND RATIONALES /BRAND
NEW!! / (100% CORRECT) /A+ GRADE ASSURED
What is digital marketing? -
MGT 6311 DIGITAL MARKETING EXAM WEEK1 2024
MIDTERM EXAM 250 QUESTIONS WITH DETAILED
VERIFIED A...
MGT 6311 DIGITAL MARKETING EXAM WEEK1 2024
MIDTERM EXAM 250 QUESTIONS WITH DETAILED
VERIFIED ANSWERS AND RATIONALES /BRAND
NEW!! / (100% CORRECT) /A+ GRADE ASSURED
What is digital marketing? - CORRECT ANSWER-Marketing using digital channels and technologies.
Why has digital marketing become more pervasive? - CORRECT ANSWER-Advanced customer targeting,
accurate measurement, and scalability.
What are some key reasons for the importance of digital marketing? - CORRECT ANSWER-Ability to
reach consumers where they spend time, advanced targeting, and measurement capabilities.
What percentage of people globally are connected to the Internet? - CORRECT ANSWER-60%
What percentage of people globally are active social media users? - CORRECT ANSWER-Over 50%
What percentage of the world's population are mobile phone users? - CORRECT ANSWER-Two-thirds
What percentage of people in the United States access the Internet? - CORRECT ANSWER-87%
What are some benefits of digital marketing? - CORRECT ANSWER-Cost per lead metrics, scalable brand
advocacy.
What are some digital marketing trends? - CORRECT ANSWER-Global and domestic digital statistics,
consumer behaviors related to device and platform usage.
What is the role of digital marketing in the broader realm of marketing? - CORRECT ANSWER-Important
for reaching consumers and achieving marketing goals.
What is the potential for greater efficiencies in digital marketing? - CORRECT ANSWER-Metrics such as
cost per lead.
,What are some insights related to global digital connectivity? - CORRECT ANSWER-60% of people
globally are connected to the Internet.
What are some insights related to social media usage? - CORRECT ANSWER-Over 50% of people globally
are active social media users.
What are some insights related to mobile phone usage? - CORRECT ANSWER-Two-thirds of the world's
population are mobile phone users.
What is the growth rate of Internet users from 2017 to 2020? - CORRECT ANSWER-An additional 10% of
people became Internet users.
What is the growth rate of active social media users from 2017 to 2020? - CORRECT ANSWER-An
additional 13% of people became active social media users.
What are some examples of digital channels? - CORRECT ANSWER-Websites, social media, blogs, email.
What is the purpose of advanced customer targeting in digital marketing? - CORRECT ANSWER-To reach
the right audience with relevant messages.
What is the significance of accurate measurement in digital marketing? - CORRECT ANSWER-To track
and evaluate the effectiveness of marketing efforts.
What does the percentage of unique mobile users exceeding 100% indicate? - CORRECT ANSWER-Many
people have multiple mobile subscriptions for personal and business use.
What percentage of people are active social media users? - CORRECT ANSWER-70%
What percentage of active social media users access social media via a mobile device? - CORRECT
ANSWER-98%
, What are consumers shifting their web traffic towards? - CORRECT ANSWER-Mobile phones
Has COVID-19 impacted user behavior? - CORRECT ANSWER-Yes
What are people more likely to research on the internet following the pandemic outbreak? - CORRECT
ANSWER-How-to and instructional videos
Why do marketers care about changes in user behavior? - CORRECT ANSWER-To better engage their
target audience
How did some marketers shift their content? - CORRECT ANSWER-Towards demonstrating how their
products and services can solve problems
What types of content did people indicate they wanted more of? - CORRECT ANSWER-Various types (not
specified)
What is the average time spent by consumers on social media platforms? - CORRECT ANSWER-More
than two hours a day
Why is it important for businesses to formulate social strategies? - CORRECT ANSWER-To align with their
target audience's interests
What is a budget shift? - CORRECT ANSWER-Reallocation of marketing budget to improve KPIs.
What are some KPIs that can be improved through budget shifts? - CORRECT ANSWER-Reach,
effectiveness, and efficiency.
What is the importance of observing consumer behaviors in budget shifts? - CORRECT ANSWER-
Consumer behaviors lead to shifts in the marketing mix.
What are some aspects of global consumer behaviors? - CORRECT ANSWER-Not specified.
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