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CIB 4203 CHAPTER 1 EXAM QUESTIONS AND ANSWERS 100% PASS

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CIB 4203 CHAPTER 1 EXAM QUESTIONS AND ANSWERS 100% PASS List 3 major application of operational CRM. - Answer-1- Marketing automation 2- Sales-force automation 3- Service automation *Applies technology to marketing processes.* A. Marketing automation B. Sales-force automation C. Service aut...

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  • October 17, 2024
  • 7
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

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  • cib 4203
  • cib 4203 chapter 1 exam questions and answers
  • list 3 major application of operational crm

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  • CIB 4203

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CIB 4203 CHAPTER 1 EXAM
QUESTIONS AND
ANSWERS 100% PASS
List 3 major application of operational CRM. - Answer-1- Marketing automation
2- Sales-force automation
3- Service automation

*Applies technology to marketing processes.*
A. Marketing automation
B. Sales-force automation
C. Service automation - Answer-Marketing automation


*Campaign management modules allow marketers to use customer-related data in
order to develop, execute and evaluate targeted communications and offers.*
A. Marketing automation
B. Sales-force automation
C. Service automation - Answer-Marketing automation

*In multichannel environments, campaign management is particularly challenging.*
A. Marketing automation
B. Sales-force automation
C. Service automation - Answer-Marketing automation

*Event-based, or trigger, marketing is the term used to describe messaging and offer
presentation to customers at particular points in time. An event triggers the
communication and offer.*
A. Marketing automation
B. Sales-force automation
C. Service automation - Answer-Marketing automation

*Widely adopted in business-to-business environments*
A. Marketing automation
B. Sales-force automation
C. Service automation - Answer-Sales-force automation

*It applies technology to the management of a company's selling activities.*
A. Marketing automation
B. Sales-force automation
C. Service automation - Answer-Sales-force automation

, *Automation of selling activities is often linked to efforts to improve and standardize the
selling process.*
A. Marketing automation
B. Sales-force automation
C. Service automation - Answer-Sales-force automation

*It enables companies to automatically assign leads and track opportunities as they
progress through the sales pipeline towards closure.*
A. Marketing automation
B. Sales-force automation
C. Service automation - Answer-Sales-force automation

*Allows companies to manage their service operations, whether delivered through call
center, contact center, web or face-to-face.*
A. Marketing automation
B. Sales-force automation
C. Service automation - Answer-Service automation

*Enables users to become more efficient and effective by reducing service costs,
improving service quality, lifting productivity and increasing customer satisfaction.*
A. Marketing automation
B. Sales-force automation
C. Service automation - Answer-Service automation

*Uses a combination of direct and indirect channels especially for sales and service
functions.*
A. Marketing automation
B. Sales-force automation
C. Service automation - Answer-Service automation

*Concerned with capturing, storing, extracting, integrating, processing, interpreting,
distributing, using and reporting customer-related data to enhance both customer and
company value.*
A. Strategic CRM
B. Operational CRM
C. Analytical CRM
D. Collaborative CRM - Answer-Analytical CRM

*Builds on the foundation of customer-related information.*
A. Strategic CRM
B. Operational CRM
C. Analytical CRM
D. Collaborative CRM - Answer-Analytical CRM

List 4 internal sources for analytical CRM. - Answer-1- Sales data (purchase history)
2- Financial data (payment history, credit score)

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