Exam (elaborations)
Adobe Analytics Certification Exam Questions and Answers
- Course
- Institution
Adobe Analytics Certification Exam Questions and Answers
[Show more]
Content preview
Adobe Analytics Certification ExamQuestions and Answers
What are some characteristics of Adobe Analytics? - Answers -1- Remotely Hosted
2- Subscription Based
3- Real time website reporting and analysis
4- Captures Visitors actively and directly from the browser
5- Provides organizations with real time intelligence
What is needed in every page to obtain Adobe Analytics data? - Answers -A small
snippet of Adobe authorized JavaScript
What is the process (in order) how Adobe Analytics requests are made? - Answers -1-
Request made to web server
2- Server sends code to the client
3- As the page loads the code executes, it sends a pixel image request
4- The pixel image request goes to the Reports and Analytics server
5- Adobe Centers populate the Reports and Suites
6- Reports can be accessed on the website
What is a page view? - Answers -One page loading on a visitors browser, one execution
of the Reports & Analytics
What is a Visit? - Answers -Sequence of page views in one visit
What is the time limit for a Visit? - Answers -30 minutes, if a user clicks on an item after
the time it begins a new visit
What is a Unique Visitor? - Answers -different people that visit the website
What are the 6 types of Visitor reports you can have? - Answers -1- Hourly visitors
2- Daily visitors
3- Weekly visitors
4- Monthly visitors
5- Quarterly visitors
6- Yearly visitors
What are the 2 parts of the Reports & Analytics code - Answers -1- Reports & Analytics
page code
2- Javascript Include File (AppMeasurements.js)
, What is the actual name of the JavaScript include file? - Answers -AppMeasurements.js
On which pages should the Page Reports & Analytics code be placed? - Answers -On
every page you want to track
Where inside a page should the Page Reports & Analytics code be placed? - Answers -
At the top? <<NEED TO CHECK IF IT HAS TO BE IN THE HEADER OR BODY>>
What is another name for the AppMeasurement.js file? - Answers -Global JS File
What does the AppMeassurement.js file contain? - Answers -it contains:
- global variables
- code that ultimately builds and sends the request
How is the analytics code read, what are the steps? - Answers -1- Page code calls
AppMeasurement.js
2- Entire AppMeasurement.js file is read
3- Page code is read (it can override variables in the AppMeasurement.js file)
4- s.t() function executes
5- Plugins execute (can override page code)
6- Image request is made
What is the Strategic Process for Reports & Analytics? - Answers -1- Identify and
Measure = capture KPI and other metrics
2- Report = generate reports on collected data
3- Analyze = evaluate site performance
4- Optimize = test & enhance
5- Innovate = experiment with new ideas
(the process then repeats at step 1)
What does KBR stand for? - Answers -Key Business Requirement
How do you identify KBRs for a customer or site? - Answers -Work with Report
Consumers to define
What does KPI stand for? - Answers -Key Performance Indicators
What is the definition of KPI? - Answers -Measures used to indicate if you are meeting
your KBR
(think of KBRs as goals, KPI are the numbers to those goals)
What questions should Reports & Analytics answer? - Answers -Should answer the
business questions of the Report Consumers
How many traffic variables can you have? - Answers -75
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller UPPERFRONT. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
82215 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now