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MAR 4156 Exam 1 Questions & Answers 2024/2025 $8.49   Add to cart

Exam (elaborations)

MAR 4156 Exam 1 Questions & Answers 2024/2025

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MAR 4156 Exam 1 Questions & Answers 2024/2025 Marketing Mix - ANSWERSProduct, Place, Price and Promotion External environment factors of the marketing mix - ANSWERSlaws, customs, cultural and economic forces Multi-domestic Adaptive Globalization - ANSWERS-Adaptive = Global Localization ...

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  • October 17, 2024
  • 7
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • MAR 4156
  • MAR 4156
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Bensuda
MAR 4156 Exam 1 Questions & Answers
2024/2025

Marketing Mix - ANSWERSProduct, Place, Price and Promotion



External environment factors of the marketing mix - ANSWERSlaws, customs, cultural and economic
forces



Multi-domestic Adaptive Globalization - ANSWERS-Adaptive = Global Localization

-Mixing standardization and customization in a new way

-Essence of segmentation

-Think globally, act logically



Globalization (Standardization) - ANSWERS-Developing standardized products marketed worldwide with
standardized marketing mix

-Essence of mass marketing



Characteristics of BEMs - ANSWERS-Physically large

-Significant populations

-Markets for a wide range of products

-Strong rates of growth

-Programs of economic reform

-Political importance

-Regional Economic Drivers

-As they grow, their neighbors do too



BEM definition - ANSWERSBig Emerging Market

, List of BEMs - ANSWERSArgentina, Brazil, China, India, Indonesia, Korea, Malaysia, Mexico, Philippines,
Poland, South Africa, Taiwan, Thailand and Turkey



BRICS - ANSWERSBrazil, Russia, India, China, South Africa



What are the multinational market groups? - ANSWERSFTA, customs union, common markets, and
political/economic unions



Political risks of global businesses - ANSWERS-Confiscation

-Expropriation

-Domestication

-Political Sanctions

-Economic Risks (tax, price, and exchange control, import restrictions, content laws and labor problems)



Reducing Political Vulnerability - ANSWERS-Good corporate citizenship

-External affairs

-Political Payoffs

-Strategies: Joint Ventures, Investment Base Expansion, Licensing, Marketing and Distribution, and
Planned Domestication



Bases for the Legal System - ANSWERS-Common Law

-Civil Law

-Islamic Law



Common Law - ANSWERSAuthority of past judicial decisions



Civil Law - ANSWERSStructural concepts and principles of the Roman Empire



Islamic Law - ANSWERSBased on sharia - a code governing Muslim conduct

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