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MAR 3023 UCF Review Practice Exam 1 Questions & Answers 2024/2025
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MAR 3023 UCF Review Practice Exam 1 Questions & Answers 2024/2025
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MAR 3023 UCF Review Practice Exam 1Questions & Answers 2024/2025
If you found this helpful, *Venmo* me @*ASerros* to show your appreciation! Good luck! - ANSWERS
What are the 4 market offerings? - ANSWERSInnovation, Goods, Services, Ideas
Components of the *marketing mix? - ANSWERSProduct, Price, Place, Promotion
Direct impact marketing has on consumers? - ANSWERSMarketing helps consumers learn about new
products and services.
What is the 1st step of *marketing plan? - ANSWERSBusiness Mission & Objectives
What is the 2nd step of *marketing plan? - ANSWERSSituation Analysis/ SWOT
What is the 3rd step of *marketing plan? - ANSWERSIdentifying Opportunities
What is the 4th step of *marketing plan? - ANSWERSImplementation Marketing Mix
What is the 5th step of *marketing plan? - ANSWERSEvaluate performance using marketing metrics
What is growth strategy "Market Penetration"? - ANSWERSA growth strategy that employs the existing
marketing mix and focuses the firm's efforts on existing customers.
What is growth strategy "Market Development"? - ANSWERSA growth strategy that employs the existing
marketing offering to reach new market segments, whether domestic or international.
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