2-1 Consulting Report: Insights from Trader Joe™s Southern New Hampshire Univeristy MBA 500 Building Business Leaders 08:35:51 GMT -05:00 Introduction As a business analyst for ABC Company, I was asked to complete a consulting report on the difference between strategic and operational strat...
As a business analyst for ABC Company, I was asked to complete a consulting report on
the difference between strategic and operational strategies. Throughout this report I will focus on
a case study that was completed by John Wiley and Sons on Trader Joe’s called Keeping a Cool
Edge. Throughout the report, I will site difference that Trader Joe’s uses to separate its strategic
and operational thinking. Plus, I will complete a SWOT report based on the case study. The
overall purpose of this report to show how ABC Company can use strategic and operational
strategies to improve and achieve ABC Company’s goals. Plus, how to complete a SWOT report
to put on focus on areas of improvement or strengths.
Strategic Thinking versus Operational Thinking
First, we must define and establish the difference of strategic and operational thinking.
To achieve your overall outcome, you must think strategically and operationally but you must do
so in the correct order to achieve the desired outcome. As strategic thinking is comprehensive
planning to guide resource allocations to achieve a long-term organizational goal (Schermerhorn
and Bachrach, 2020, p.194). Along with strategic thinking, you have strategic intent that focuses
and applies organizational energies on a unifying and compelling goals (Schermerhorn and
Bachrach, 2020, p.194). Operational thinking is different from strategic thinking because
operational thinking uses specific results that organizations try to accomplish through direct
activities toward key performance areas (Schermerhorn and Bachrach, 2020, p198).
Strategic KPI
An example of Trader Joe’s strategic thinking towards its long term and future goals
would be their Promote-Within philosophy. Trader Joe’s pays its crew members more than
their
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