Building relationships, sharing data and _________ _ ________ _______ _____ are all part of the Supply
Chain Marketing foundation. - ANSWERSbuilding a better customer experience
______ is that part of supply chain management that plans, implements, and controls the efficient,
effective forward and reverse flow and storage of goods, services, and related information between the
point of origin and the point of consumption in order to meet customer requirements. -
ANSWERSLogistics
The primary processes of supply chain management include procurement, production, distribution and
__________ ___________. - ANSWERSCustomer interface
The integration of supply-and-demand management within and across companies best describes
_______ _______ ______ - ANSWERSsupply chain management
Tactical Supply Chain Carketing deals with more immediate supply and demand issues while strategic
Supply Chain Marketing deals more with _________ ________ - ANSWERSFuture Planning
What comes before channel excellence when a company is working to develop competitive supply chain
capabilities? - ANSWERSIntegrational Excellence
SCM enables companies to compete globally and gain competitive advantage by encouraging companies
to choose what they do best and excel at it. This would be called a focus on _______ ___________. -
ANSWERScore competency
What type of marketing focuses on interactivity, creativity and connectivity? - ANSWERSExperience
Based Marketing
When deciding on network design it is important to define the problem. This requires performing a
needs assessment that includes what needs to be changed or improved, how the structure of the
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