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ADMS 2200 Introduction to Management Accounting study tips Midterm exam York University
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ADMS 2200 Introduction to Management Accounting study tips Midterm exam York University
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ADMS 2200 Introduction toManagement Accounting
study tips Midterm exam
York University
, Utility - Want-satisfying power of a good or service
Types of Utility - form, time, place, ownership
Marketing - the process of planning and executing the conception, pricing, promotion, and distribution
of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy
individual and organizational objectives.
4 Ps - Product, Price, Place, Promotion
4 Eras in the History of Marketing - Production, Sales, Marketing, Relationship
Marketing Myopia - Management's failure to recognize the scope of its business
Non-traditional Marketing - person, place, cause, event, organization
Ethics and Social Responsibility - Increased Employee Loyalty, Better Public Image, Market Place Success,
Improved Financial Performance
Planning - the process of anticipating future events and determining best way to achieve organizational
goals
Marketing Planning - implementing planning activities devoted to achieving marketing objectives
Strategic Planning - process of determining an organization's primary objectives and adopting courses of
action that will achieve those objectives
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