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MNM2615 ASSESSMENT 3 SEMESTER 2 2024 Discuss the industries that Africa requires with a view to establishing a business in Africa Provide an example of which industry the chosen SME falls into and provide two more industries that the chosen SME contribu$2.84
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MNM2615 ASSESSMENT 3 SEMESTER 2 2024 Discuss the industries that Africa requires with a view to establishing a business in Africa Provide an example of which industry the chosen SME falls into and provide two more industries that the chosen SME contribu
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Course
Marketing in Africa (MNM2615)
Institution
University Of South Africa (Unisa)
Book
Marketing in Africa
MNM2615 ASSESSMENT 3 SEMESTER 2 2024
Discuss the industries that Africa requires with a view to establishing a business in Africa
Provide an example of which industry the chosen SME falls into and provide two more industries that the chosen SME contributes to.
Explain factors of the market...
Table of Contents
Introduction ............................................................................................................ 2
Question 1: Discuss the industries that Africa requires with a view to establishing a
business in Africa. .................................................................................................... 3
Telecommunications ............................................................................................ 3
Energy ................................................................................................................. 4
Healthcare ........................................................................................................... 4
Agriculture ........................................................................................................... 4
Question 2: Provide an example of which industry the chosen SME falls into and provide
two more industries that the chosen SME contributes to. ............................................ 5
E-commerce ........................................................................................................ 5
Education ............................................................................................................ 6
Question 3: Explain factors of the marketing environment that may affect marketing
decisions of the SME targeting African consumers. ..................................................... 6
Economic Factors ................................................................................................ 6
Technological Environment ................................................................................... 7
Cultural Environment ............................................................................................ 7
Regulatory Environment ........................................................................................ 7
Question 4: Discuss challenges of doing business in Africa. ........................................ 8
Political Instability ................................................................................................ 8
Infrastructure Deficiency....................................................................................... 8
Access to Finance ................................................................................................ 9
Competition ......................................................................................................... 9
Conclusion ............................................................................................................ 10
List of References .................................................................................................. 10
Introduction
The African business landscape presents unique opportunities for growth, particularly
for SMEs that can adapt to the continent’s dynamic economic and socio-political
environment. As the demand for digital connectivity increases, industries like
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