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BU.920.605 (Marketing Management) Latest Exam Readiness Guide

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BU.920.605 (Marketing Management) Latest Exam Readiness Guide BU.920.605 (Marketing Management) Latest Exam Readiness Guide BU.920.605 (Marketing Management) Latest Exam Readiness Guide

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  • October 18, 2024
  • 22
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
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BU.920.605



Marketing Management




LATEST EXAM READINESS
GUIDE
Q&S




©2024/2025

,1. Which of the following best explains the concept of
"Customer Lifetime Value" (CLV) in marketing
management?

A) A temporary increase in sales due to a marketing
promotion.

B) The total revenue expected from a customer over the
entire period of their relationship with a company.

C) The current value of a single transaction made by a
customer.

D) The cost associated with acquiring a new customer.

Correct Answer : B

Rationale : Customer Lifetime Value (CLV) is crucial in
marketing as it helps firms make informed decisions
regarding customer acquisition and retention strategies by
focusing on long-term profitability.

2. Which pricing strategy is characterized by setting a high
price initially and then lowering it over time?

A) Penetration Pricing

B) Skimming Pricing

C) Premium Pricing

©2024/2025

, D) Economy Pricing

Correct Answer : B

Rationale : Skimming pricing allows companies to
maximize profits from segments willing to pay a higher price
before targeting more price-sensitive consumers.

3. In a SWOT analysis, which of the following is
considered a 'weakness'?

A) An emerging market

B) Strong brand recognition

C) Dependence on a single supplier

D) High customer satisfaction

Correct Answer : C

Rationale : Dependence on a single supplier can be a
weakness because it poses a risk to supply chain stability,
which could affect business operations.

### Fill-in-the-Blank Questions

4. The term _______ refers to customizing a product or
service to meet the needs of a specific market segment.

Correct Answer : Market Segmentation

Rationale : Market segmentation allows businesses to
©2024/2025

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