MAN 3025 exam 2 FGCU Questions With Correct Answers
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Course
MAN 3025
Institution
MAN 3025
MAN 3025 exam 2 FGCU Questions With
Correct Answers
Chapter 6
BCG Matrix - answeris a corporate planning tool, which is used to portray firm's brand
portfolio or SBUs on a quadrant along relative market share axis (horizontal axis) and speed of
market growth (vertical axis) axis
Benchmarking ...
Focused differentiation strategy - answer✔same as the differentiation strategy except with a
narrow focus on a niche market
Forecast - answer✔to predict
Grand strategy - answer✔a broad corporate-level strategic plan used to achieve strategic goals
and guide the strategic alternatives that managers of individual businesses or subunits may use
Growth strategy - answer✔a strategy that focuses on increasing profits, revenues, market share,
or the number of places in which the company does business
Innovation strategy - answer✔a strategy that emphasizes the introduction of major new products
and services
Organizational opportunities - answer✔environmental factors that the organization may exploit
for competitive advantage
Organizational strengths - answer✔skills and capabilities that give the organization special
competencies and competitive advantages in executing strategies in pursuit of its mission
Organizational threats - answer✔environmental factors that hinder an organization's achieving a
competitive advantage
Organizational weaknesses - answer✔drawbacks that hinder an organization in executing
strategies in pursuit of its mission
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