Executive Summary: Airbus SE Strategic Planning Proposal Southern New Hampshire University MBA540 Org Strategy in Global Env 02:19:01 GMT -05:00 Executive Summary: Airbus SE Strategic Planning Proposal The purpose of this executive summary is to analyze Airbus SE to determine the company€�...
Executive Summary: Airbus SE Strategic Planning Proposal
Southern New Hampshire University
MBA540 Org Strategy in Global Env
02:19:01 GMT -05:00
, Executive Summary: Airbus SE Strategic Planning Proposal
The purpose of this executive summary is to analyze Airbus SE to determine the
company’s strengths, weaknesses, and areas of opportunity. Upon analyzing Airbus SE, an
opportunity for growth has been identified. This executive summary will also share the
opportunity for growth and the impacts it will have on the company’s market share. As well as
recommendations on actions the company should take to execute the new opportunity.
Current Business Environment
Airbus SE is a large company that designs, manufactures, and delivers aerospace
products, services, and solutions. Their headquarters is in Leiden, Netherlands, but they are an
international company with roughly 180 locations and approximately 126,000 employees. Airbus
SE has three main segments: “Airbus, which engages in the development, manufacturing,
marketing and sale of commercial jet aircraft, aircraft conversion and related services; Airbus
Helicopters, which engages in the development, manufacturing, marketing and sale of civil and
military helicopters and the provision of helicopter related services; and Airbus Defense and
Space, which is organized in the following program lines, Military Aircraft, Space Systems,
Connected Intelligence, and Unmanned Aerial Systems.” (Mergent, 2022). These three segments
prove their primary customer base to be government and non-government businesses.
02:19:01 GMT -05:00
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