Strategic Planning Proposal – Executive Summary Southern New Hampshire University MBA-540: Organizational Strategy in a Global Environment 02:33:34 GMT -05:00 Comcast is one of the largest companies in the United States, and with proper strategic planning it can become one of the most i...
MBA-540: Organizational Strategy in a Global Environment
02:33:34 GMT -05:00
, Comcast is one of the largest companies in the United States, and with proper strategic
planning it can become one of the most influential companies in the world. The purpose of the
proposal is to analyze and evaluate organizational strategies to assure that they are aligning with
the company’s mission and goals. The summary will provide an analysis of the company’s
internal and external environments which will allow for more accuracy when targeting and
achieving future growth. Recommendations have also been made based on the analysis, and they
can assist when assessing the trajectory of the business.
When analyzing and outlining the internal business environment, one can see that the
company has grown tremendously through the years. Comcast has become the leader in the cable
television and internet space, while continuing to compile additional services that all run off one
proprietary platform. Continuing to add to the platform via external mergers, as well as
organically continuing to develop products will surely increase revenue. The single-platform
model allows customers to easily add services when creating the bundle that best suits their
lifestyle. Additional areas within the internal environment which were analyzed were the
acquisitions/mergers, short term goals, products & services, and customer base. The results of
this analysis confirmed that the national footprint of the company is vast, and there will be
additional opportunities to expand internationally as the portfolio continues to grow.
The external analysis surrounded around the organizations’ competitive environment,
and the opportunities within the industry that can equate to growth from a revenue and
marketshare perspective. When looking at the competitive landscape, it was apparent that
Comcast sees most of its competition in the telecommunications and internet spaces. Although
there are other companies who have “equivalent” services in those specific verticals within the
space, they are
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