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Summary Tesla Southern New Hampshire University Online MKT-400 Strategic Brand Management 03

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ACC 201

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Southern New Hampshire University

Tesla Southern New Hampshire University Online MKT-400 Strategic Brand Management 03:35:27 GMT -05:00 When we talk about brands in the developmental stage, we must talk about the things theyâ€™re doing and building in order to move onto the next stage of brand development. The development...

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we must talk about the things theyâre doing and
there needs to be a development stage where every
including the marketing mix is tho

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Tesla

Southern New Hampshire University Online

MKT-400 Strategic Brand Management

03:35:27 GMT -05:00

, When we talk about brands in the developmental stage, we must talk about the things

they’re doing and building in order to move onto the next stage of brand development. The

developmental stage is a crucial beginning for all brands and it’s one that no brand is ever able to

skip over. In order to create a brand, a product, a service, there needs to be a development stage

where everything, including the marketing mix is thought about and discussed.

With Tesla, though it’s already a big name brand due to its marketing and the CEO, it’s

still in the development stage. It is a baby company that is still working through the kinks and

trying to decide everything for itself. The name Tesla makes people think electric cars, which

is what they’re currently known for, but they also do other things like electric batteries, solar

panels, and more. The internal stakeholders of the company are engaged in the development of

the brand by being allowed to bring up issues in their communities and giving ideas as to what

the company to do to help solve them. The brand is very concerned about the environment and

protecting the planet. Which is the main reason why they made electric cars.

The employees also help to build the brand identity by talking about the company.

They tell people what the company stands for, what their products can do for their issues, and

how well the company treats them as employees. Tesla’s code of ethics makes sure that their

employees are treated not only fairly, but also treated with kindness and compassion and their

workplace is inclusive to everyone (2016). By making sure that their employees are taken care

of, Tesla is allowing the employees to talk about their jobs with pride and help to shine a great

light on the company.

Of course, there are always legal and ethical issues that every company must address in

the developmental stage. Trademarking, patents, licensing, etc. are all legal issues that need to be

thought about and addressed while in the developmental stage. When a new brand comes on the

03:35:27 GMT -05:00

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