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Attitude measurement scales Am sure that you have learned about scales of measurements that include: Norminal, Ordinal, Interval and Ratio. Now lets look at others; Attitude measurement scales • An attitude is the tendency to evaluate something in a$9.99
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Attitude measurement scales Am sure that you have learned about scales of measurements that include: Norminal, Ordinal, Interval and Ratio. Now lets look at others; Attitude measurement scales • An attitude is the tendency to evaluate something in a
Attitude measurement scales
Am sure that you have learned about scales of measurements that
include: Norminal, Ordinal, Interval and Ratio.
Now lets look at others;
Attitude measurement scales
• An attitude is the tendency to evaluate something in a particular
way with some degree of...
Attitude measurement scales
Am sure that you have learned about scales of measurements that
include: Norminal, Ordinal, Interval and Ratio.
Now lets look at others;
Attitude measurement scales
• An attitude is the tendency to evaluate something in a particular
way with some degree of positivity or negativity.
• The attitude object can be any aspect of the physical or social
environment such as things, people or an abstract idea.
• Attitude measures assess attitudes by representing respondents
with statements that express beliefs about the particular attitude
being measured.
• The statements in attitude scales evaluate both favorable and
unfavorable feelings.
, There are 4 main scaling techniques used to
assess attitudes namely;
• Likert scale
• Thurstone scale
• Guttman scale
• Semantic differential scale
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