Exam (elaborations)
2020 PRSA APR Ethics & Law (13) WITH 100- CORRECT ANSWERS
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2020 PRSA APR Ethics & Law (13) WITH 100- CORRECT ANSWERS
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EUNICE2020 PRSA APR Ethics & Law (13%) WITH ANSWERS
GRADED A+
Terms in this set (67)
HE FAIL
Honesty
Expertise
PRSA Code of Ethics Values Fairness
Advocacy
Independence
Loyalty
We serve the public interest by acting as responsible advocates for those we
Advocacy represent. We provide a voice in the marketplace of ideas, facts, and viewpoints to
aid informed public debate
We adhere to the highest standards of accuracy and truth in advancing the interests
Honesty
of those we represent and in communicating with the public.
We acquire and responsibly use specialized knowledge and experience. We
advance the profession through continued professional development, research, and
Expertise
education. We build mutual understanding, credibility, and relationships among a
wide array of institutions and audiences.
We provide objective counsel to those we represent. We are accountable for our
Independence
actions.
We are faithful to those we represent, while honoring our obligation to serve the
Loyalty
public interest.
We deal fairly with clients, employers, competitors, peers, vendors, the media, and
Fairness the general public. We respect all opinions and support the right of free
expression.
1/7
, Intended to maintain the integrity of relationships with the media, government and
the public. Also intended to aid informed decision-making
Guidelines:
• Preserve the integrity of the process of communication.
Free Flow of Information
• Be honest and accurate in all communications.
• Act promptly to correct erroneous communications for which the practitioner is
responsible.
• Preserve the free flow of unprejudiced information when giving or receiving gifts
by ensuring that gifts are nominal, legal, and infrequent.
Intended to promote respect and fair competition among professionals and to serve
the public interest by providing the widest choice of practitioner options
Competition Guidelines:
• Follow ethical hiring practices designed to respect free and open competition
without deliberately undermining a competitor.
• Preserve intellectual property rights in the marketplace.
Intended to build trust with the public by revealing all information needed for
responsible decision making
Guidelines:
• Be honest and accurate in all communications.
• Act promptly to correct erroneous communications for which the member is
Disclosure of Information
responsible.
• Investigate the truthfulness and accuracy of information released on behalf of
those represented.
• Reveal the sponsors for causes and interests represented.
• Disclose financial interest (such as stock ownership) in a client's organization.
• Avoid deceptive practices.
Intended to protect the privacy rights of clients, organizations and individuals by
protecting confidential information
Guidelines:
• Safeguard the confidences and privacy rights of present, former, and prospective
Safeguarding Confidences
clients and employees.
• Protect privileged, confidential, or insider information gained from a client or
organization.
• Immediately advise an appropriate authority if a member discovers that confidential
information is being divulged by an employee of a client company or organization.
Intended to earn trust and mutual respect with clients or employers and to build
trust by avoiding or ending situations that put one's personal or professional interest
in conflict with society's interests
Guidelines:
• Act in the best interests of the client or employer, even subordinating the member's
Conflicts of Interest personal interests.
• Avoid actions and circumstances that may appear to compromise good business
judgment or create a conflict between personal and professional interests.
• Disclose promptly any existing or potential conflict of interest to affected clients or
organizations.
• Encourage clients and customers to determine if a conflict exists after notifying all
affected parties.
2/7
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