1. What's the sec- YouTube
ond largest
search engine be-
sides Google?
2. The four most explainers
common video how to videos
types are product demos
testimonials
3. When was Since the first video was aired on April 23rd of 2005,
YouTube's first YouTube has grown to attract over one billion unique
video aired? visitors each month.
How many hours Six billion hours of video are watched on the platform
of video are each month, and
watched on the 25% of views come from mobile devices.
platform month- It accounts for 17% of all internet traffic.
ly?
What % of views
come from mobile
devices?
What % of internet
traffic come from
it?
4. 56% of videos 2 minutes;
made in the last this also comes from platforms like Twitter and Instagram
year are less than having limits
X minutes long
5. what are the most websites and social
popular video dis-
tribution chan-
nels?
6. Twitter user % More than four out of five Twitter users watch video con-
engagement w/ tent on Twitter, and
video? an amazing 10 billion videos a day are watched on
Snapchat.
, MGT 6311 Final Exam
X videos Also, 500 million people each day watch videos on Face-
watched/day on book.
Snapchat One statistic of note regarding Facebook videos is that
85% of them are watched without sound.
X people watch
videos daily on
Facebook
X% of Facebook
videos are w/o
sound
7. Is Facebook's de- Yes, the default is sound on. So, since 85% of videos
fault for audio to are watched w/o sound, many users have turned sound
be turned on? off. So, marketers have to make videos that don't rely on
Why does this sound or entice users to turn on sound in the beginning
matter? of the video.
8. Including video in increases open rate,
email subject pos- increases click through rate,
itively impacts: decreases unsubscribe rate
9. including video in increases click through rate 2-3X
body of email
10. including video in can increase conversion rate up to 1x
a site
11. goals for online Communication -powerful, effective medium for messag-
videos in market- ing, building trust, establishing credibility
ing
Sales -lower barriers to purchasing online
Lead Generation -promote offline sales transactions
Customer Service -customer education and self-service
Promotion -create interest/engagement for brand offer-
ings
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