Market Motive PPC practitioner test UPDATED ACTUAL Exam Questions and CORRECT Answers
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Course
Motive
Institution
Motive
Market Motive PPC practitioner test
UPDATED ACTUAL Exam Questions and
CORRECT Answers
Which of the following is NOT one of the three R's of Pay Per Click advertising:
-Reach
-Relevance
-ROI
-Research - CORRECT ANSWER- Research
Which of the following is NOT a stage in the buying cycle:
Market Motive PPC practitioner test
UPDATED ACTUAL Exam Questions and
CORRECT Answers
Which of the following is NOT one of the three R's of Pay Per Click advertising:
-Reach
-Relevance
-ROI
-Research - CORRECT ANSWER- ✔✔Research
Which of the following is NOT a stage in the buying cycle:
-Awareness
-Learn
-Sell
-Shop - CORRECT ANSWER- ✔✔Sell
If you have a PPC ad that states "We have the best music toys ever made," which would be
the most appropriate landing page for this ad:
-A category page for musical toys
-An individual product page for a musical toy
-A toy company's home page
-A landing page with a funny music video promoting toy products - CORRECT ANSWER-
✔✔A category page for musical toys
When taking into account the "psychology of search," which of the following is most true:
-People use search to browse the internet
-People think that all ads are irrelevant
-People think in concepts, not words
-People are only willing to search once - CORRECT ANSWER- ✔✔People think in
concepts, not words
, Which of the following best describes how c-level executives view information they find
online:
-They trust the internet more than their personal network of individuals
-They trust print mediums more than digital forms of information
-They trust radio and television more than the internet
-They do not trust the internet as a reliable source for information - CORRECT ANSWER-
✔✔They trust the internet more than their personal network of individuals
Generally speaking, which type of keyword should attract the most qualified traffic?
-Exact match
-Phrase match
-Broad match
-Modified broad match
-There is no correlation between match types and qualified traffic - CORRECT ANSWER-
✔✔Exact match
Which of the following is the most common type of search query?
-Transactional
-Informational
-Navigational
-Ambiguous - CORRECT ANSWER- ✔✔Informational
A navigational search query is most closely defined by which of the following:
-Someone who already knows the specific page or site they want to visit.
-Someone trying to find all the businesses that can solve an individual need.
-Someone trying to find correct driving directions to a non-ecommerce site location.
-Someone who already knows the specific product they want to purchase. - CORRECT
ANSWER- ✔✔Someone who already knows the specific page or site they want to visit.
Which of the following types of query is the easiest to monetize:
-informational
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