10/21/24, 6:36 AM MNM3702 -MARKETING RESEARCH EXAM QUESTIONS 2024-2025 update/COMPREHENSIVE FREQUENTLY TESTED …
MNM3702 -MARKETING RESEARCH EXAM
QUESTIONS 2024-2025
update/COMPREHENSIVE FREQUENTLY
TESTED QUESTIONS AND VERIFIED ANSWERS/
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Terms in this set (134)
Research problem is a redefinition of the marketing
problem.
Differnce between
Marketing problems covers what has to be done.
marketing and research
Research problem determines what information is
problem
needed to make a decision that will solve the
marketing problem.
, 10/21/24, 6:36 AM MNM3702 -MARKETING RESEARCH EXAM QUESTIONS 2024-2025 update/COMPREHENSIVE FREQUENTLY TESTED …
Qualitative research
tachniques
MDDS
A set of inter-related components that
collect,process,store and distribute information to
MIS
support decision making and control in the
organization.
How MDSS differs from
MIS
A trace analysis
Audits
Experiments
A content analysis
3 Types of research -
marketing research
Ordinal -
Ratio -
Levels of measurement
Interval -
Nominal -
Ordinal -
Ratio -
Interval -
Nominal -
Survey research (measure
/observation) errors are
Total errors
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