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Test Bank for Business Essentials 12th Edition by Ronald Ebert, Chapter 13
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Business Essentials, 12e (Ebert/Griffin) CHAPTER 13Chapter 13 Distributing and Promoting Products PDF DOWNLOAD
1) Which of the following refers to the combination of channels that a firm selects to get a
product to end users?
A) Distribution mix
B) Transportation strategy
M
C) Merchandising system
D) Marketing plan
E) Retail system
E
Answer: A
Difficulty: Easy
D
AACSB: Application of Knowledge
Quest. Category: Concept
C
LO: 13.1: Explain the meaning of distribution mix and identify the different channels of
distribution.
O
2) Which distribution channel is used by companies that distribute their goods through their own
system of outlets? N
A) Direct distribution
B) Retail distribution
N
C) Wholesale distribution
D) Distribution by agents
O
E) Distribution by brokers
Answer: B
Difficulty: Moderate
I
AACSB: Application of Knowledge
S
Quest. Category: Concept
LO: 13.1: Explain the meaning of distribution mix and identify the different channels of
S
distribution.
E
3) Which of the following intermediaries matches numerous sellers and buyers as needed, often
without knowing in advance who they will be?
U
A) Producer representative
B) Retailer
R
C) Syndicated seller
D) Sales agent
E) Broker
Answer: E
Difficulty: Moderate
AACSB: Application of Knowledge
Quest. Category: Concept
LO: 13.1: Explain the meaning of distribution mix and identify the different channels of
distribution.
1
,4) Choosing a distribution network is a strategic decision in that the decision determines the
amount and cost of what?
A) Channel conflict
B) Market coverage
C) Online retailing
D) Retail coverage
E) Channel leadership
Answer: B
M
Difficulty: Moderate
AACSB: Application of Knowledge
E
Quest. Category: Analytical
LO: 13.1: Explain the meaning of distribution mix and identify the different channels of
D
distribution.
5) Convenience stores utilize which kind of distribution?
C
A) Direct distribution
B) Retail distribution
O
C) Wholesale distribution
D) Distribution by agents
E) Distribution by brokers
Answer: C
N
N
Difficulty: Moderate
AACSB: Application of Knowledge
Quest. Category: Analytical
O
LO: 13.1: Explain the meaning of distribution mix and identify the different channels of
distribution.
S I
6) Which of the following helps producers distribute goods from sellers to customers?
A) Intermediaries
S
B) Sales agents
C) Direct wholesalers
E
D) Retailers
E) Brokers
U
Answer: A
Difficulty: Moderate
R
AACSB: Application of Knowledge
Quest. Category: Analytical
LO: 13.1: Explain the meaning of distribution mix and identify the different channels of
distribution.
2
,7) In what type of distribution process does the product move from producer to consumer
without the use of intermediaries?
A) Wholesale
B) Direct channel
C) Agency
D) Brokerage
E) Retail
Answer: B
M
Difficulty: Moderate
AACSB: Application of Knowledge
E
Quest. Category: Concept
LO: 13.1: Explain the meaning of distribution mix and identify the different channels of
D
distribution.
8) Which of the following acts as an intermediary by selling products to other businesses, who
C
then sells them to the final consumer?
A) Brokers
O
B) Agents
C) Wholesalers
D) Intermediaries
E) Retailers
N
Answer: C
N
Difficulty: Moderate
AACSB: Application of Knowledge
O
Quest. Category: Concept
LO: 13.1: Explain the meaning of distribution mix and identify the different channels of
I
distribution.
S
9) Which of the following is an advantage to nondirect distribution?
S
A) They reduce the cost of items by making bulk purchases.
B) They do not charge commissions or markups.
E
C) They provide added value to the producers by preordering services.
D) They work with related product lines of very few producers.
U
E) They provide added value by saving buyers time.
Answer: E
R
Difficulty: Moderate
AACSB: Analytical Thinking
Quest. Category: Analytical
LO: 13.1: Explain the meaning of distribution mix and identify the different channels of
distribution.
3
, 10) Which type of market distribution strategy places low cost goods at as many distribution
points as possible?
A) Selective
B) Conflicted
C) Exclusive
D) Intensive
E) Channel captains
Answer: D
M
Difficulty: Moderate
AACSB: Application of Knowledge
E
Quest. Category: Concept
LO: 13.1: Explain the meaning of distribution mix and identify the different channels of
D
distribution.
11) If a producer wants a product to have promotional advantage and increased attention in the
C
sales effort, what distribution process should they pursue?
A) Selective
O
B) Conflicted
C) Exclusive
D) Intensive
E) Channel captains
N
N
Answer: A
Difficulty: Moderate
AACSB: Application of Knowledge
O
Quest. Category: Analytical
LO: 13.1: Explain the meaning of distribution mix and identify the different channels of
I
distribution.
S
12) What is the potential result when one member of a channel receives preferential treatment?
S
A) Channel reward
B) Channel conflict
E
C) Channel leadership
D) Channel captain
U
E) Channel alienation
Answer: B
R
Difficulty: Moderate
AACSB: Application of Knowledge
Quest. Category: Application
LO: 13.1: Explain the meaning of distribution mix and identify the different channels of
distribution.
4
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