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BCOM Chapter 7 Questions and Answers
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BCOM Chapter 7 Questions and Answers
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BCOM Chapter 7 Questions and Answerswhen audiences hear stories as part of a business presentation Correct Ans-more likely to
act based on what they hear
retain info included in stories
remember abstract information better
which of the following methods is an approach to business communications designed to help
presenters not make mistake of presenting evidence without first stating a central position?
Correct Ans-PREP Method
understanding the needs of you ________ is the first step in the AIM planning process
Correct Ans-audience
compared to written proposals, speeches, and presentations are better suited to capitalize on
__________ appeal Correct Ans-emotional
audience members typically decide which of the following during the preview of a
presentation? Correct Ans-if they will pay attention and listen to the presentation
if they think they have something to gain from the presentation
if they are willing to act on what they hear
what is the most critical factor in a successful presentation Correct Ans-content
development
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