formal communication network Correct Ans-communication channels that flow along the
lines of command
intellectual property Correct Ans-assets including patents, copyrighted materials, trade
secrets, and even internet domains
message Correct Ans-the "container" for an idea to be transmitted from a sender to a
receiver
perception Correct Ans-a person's awareness or view of reality
selective perception Correct Ans-the inclination to distort or ignore incoming information
rather than change one's beliefs
social communication model Correct Ans-an interactive, conversational approach to
communication in which formerly passive audience members are empowered to participate
fully
stealth marketing Correct Ans-attempts to promote products and service to customers
who don't know they're being marketed to
, BCom Test 1- Questions and Answers 100% Solved
web 2.0 Correct Ans-the second generation of www technologies, which emphasize social
media and interactivity
audience-centered approach Correct Ans-understanding and respecting the members of
your audience and making every effort to get your message across in a way that is meaningful
to them
business communication 2.0 Correct Ans-a new approach to biz com based on social
communication
code of ethics Correct Ans-a written set of ethical guidelines that companies expect their
employees to follow
communication Correct Ans-the process of transferring information and meaning using
one or more written, oral, visual, or electronic media
communication barriers Correct Ans-forces or events that can disrupt communication,
including noise and distractions, competing messages, filters, and channel breakdowns
communication channels Correct Ans-systems used to deliver messages
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