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Exam (elaborations)

MBA 706 Chen: Exam 1 Questions and Answers

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  • MBA
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  • MBA

MBA 706 Chen: Exam 1 Questions and Answers

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  • October 21, 2024
  • 11
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • MBA
  • MBA
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TheeGrades
MBA 706 Chen: Exam 1 Questions and Answers

Patterns of consumer behavior CORRECT ANS-- Phases consumers go through when
making a purchase
- Different kinds of purchases that consumers make
- How consumers sense and perceive, become motivated, form attitudes, and make decisions
- The cultural differences that influence consumers



Purchase process CORRECT ANS-- Pre-purchase
- Purchase
- Post-purchase



Pre-purchase CORRECT ANS-- Identify need/want
- Search for solutions
- Consideration set



Puchase CORRECT ANS-- Narrow consideration se
- Decide on retail channel



Post-purchase CORRECT ANS-- Customer satisfaction
- Likelihood of repeat
- Generate word of mouth



Purchase process users CORRECT ANS-- B2B and B2C
- The amount of time spent on particular stage depends of what is being bought



Purchase types CORRECT ANS-- Consumer
- Business

, MBA 706 Chen: Exam 1 Questions and Answers

Consumer purchases CORRECT ANS-- Convivence
- Shopping
- Specialty



Business purchases CORRECT ANS-- Straight rebuy
- Modified rebuy
- New buy



Convenience CORRECT ANS-- Low involvement
- Standard/ Frequent/ Impulse
- Not much time spent thinking or panning



Shopping CORRECT ANS-- Medium involvement
- Not as frequent
Spent time and effort prior to purchase



Specialty CORRECT ANS-- High involvement
- Occasional, Expensive, more thought out
- Put in effort



Straight rebuy CORRECT ANS-- Low involvement-
- Purchase same as last time with little thought



Modified rebuy CORRECT ANS-- Medium involvement
- Something was altered
- Some thought

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