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Exam (elaborations)

MBA 706 Exam 2- Questions and Answers

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  • Course
  • MBA
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  • MBA

MBA 706 Exam 2- Questions and Answers

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  • October 21, 2024
  • 8
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • MBA
  • MBA
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TheeGrades
MBA 706 Exam 2- Questions and Answers

With differential strategy the customer: CORRECT ANS-Views the product or service as
unique



Focus strategy sources include CORRECT ANS-Geographic area, end-user focus, product
line specialist


The organization concentrates on a narrower range of business activities with this strategy
CORRECT ANS-Focus strategy



Characteristics of sustainable competitive advantage CORRECT ANS-Relevant and
defensible



Eight sources of competitive advantage CORRECT ANS-Product performance, perception of
product, low cost operations, legal advantages, alliances/ relationships, superior skills,
flexibility, attitude



product performance characteristics: CORRECT ANS-Robust, economic and easy to use



Perception of product CORRECT ANS-Brand image and product positioning



Low cost operations CORRECT ANS-Location and buying power



Legal advice CORRECT ANS-Patents, contracts, and copyright



Alliances/ relationships CORRECT ANS-Networking and procurement



Superior skills CORRECT ANS-Database management and design skills

, MBA 706 Exam 2- Questions and Answers

Flexibility CORRECT ANS-Developing customized solutions



Attitude CORRECT ANS-Aggressive selling and rough negotiations



There are 4 types of market positions: CORRECT ANS-Leader, challenger, follower, niche



Leader market position CORRECT ANS-Expands the market, offensive strategy, defensive
strategy



Challenger market position CORRECT ANS-Selective targeting and attacks leader



Follower market position CORRECT ANS-Duplication and adaptation



Niche market position CORRECT ANS-Focus on specific market segments and strategies
adopted by niche players



Reasons for strategic wear out CORRECT ANS-Changes in customer requirements


Changes in distribution systems


Innovation by competitors


Poor control of company costs


Lack of consistent investment

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