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CMN 396 Midterm Exam With Complete Solution
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CMN 396 Midterm Exam With Complete Solution...
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CMN 396 Midterm Exam WithComplete Solution
Risk communication - ANSWER an interactive process of exchange of
risk-related information and opinions among individuals, groups and
institutions
three types of risk communication - ANSWER care, consensus, crisis
care - ANSWER communication about a risk for which the risk assessment is
completed
examples:
§ Safe use of pesticides
§ Industrial hygiene
§ Lifestyle characteristics
§ Medical info
consensus - ANSWER communication risk to bring a number of groups or
individuals to a consensus on how the risk should be managed. often the
extent and nature of the risks is not agreed on by the various groups when
the communications effort begins
examples:
§ Environmental impact statement
§ Safety planning
,§ Setting health regulations
§ Bring a number of groups or individuals together on how the risk should
be managed
crisis - ANSWER communication risk in the face of a crisis, such as an
earthquake or fire at a chemical plant. only applies to cmn during and after
the emergency
examples:
§ Natural or human-caused disaster
§ Industrial plant accidents
§ Bioterrorism or disease outbreak
top fears from the 2018 chapman survey - ANSWER Corruption of
government
Pollution of ocean
Pollution of drinking water
Not having enough money
Loved ones becoming ill
hazard - ANSWER source of potential harm or danger that could cause loss or
injury under certain circumstances
Hazard does not equal risk
risk - ANSWER the probability of something bad happening
risk assessment - ANSWER a scientific process, characterizes risk and assesses
, the probability of occurrence and outcomes
determines the risks posed by certain hazard, usually to human health or the
environment. it can also include legal and financial risk
typically, tries to answer questions about harms:
Who or what will be harmed?
How many will be harmed?
How will they be harmed?
risk management - ANSWER involves evaluating and deciding how to deal
with risks, helps to inform risk management strategies
may or may not include public participation
mental noise approach - ANSWER → Risk communicators use 'no more than
three key messages, repeated frequently, along with reinforced verbal and
write communications with visuals. Also urges that messages be free or
jargon, technical terms and acronyms
Rational for this approach → people may not be able to process info very
well. These guidelines are meant to help make it easier for people to
understand and act on info
Ex. Don't wait, communicate
psychometric paradigm - ANSWER research approach developed to
understand why people perceive hazards the way they do
seeks to create "cognitive maps" for how nonexperts or laypeople perceive
hazards to help to communicate about and predict responses. it finds that
ppl do not just consider probabilities, but also weigh factors such as dread
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