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CMN 396- Risk Communication Test With Solution
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CMN 396- Risk CommunicationTest With Solution
Risk communication - ANSWER The interactive process of exchange of
information and opinions among individuals, groups, and institutions
concerning a risk or potential risk to human health or the environment
three types of risk communication - ANSWER Care
Consensus
Crisis
Care communication - ANSWER communication about risks for which the
danger and the way to manage it have already been well determined through
scientific research that is accepted by most of the audience
(healthcare communication and industrial risk communication)
Consensus communication - ANSWER risk communication to inform and
encourage groups to work together to reach a decision about how the risk
will be managed (prevented or mitigated).
This is a subset of stakeholder participation
Crisis communication - ANSWER risk communication in the face of extreme,
sudden danger
-only applies to communication *during* and *after* the emergency
—an accident at an industrial plant, the impending break in an earthen dam,
or the outbreak of a deadly disease.
,Risk Perception - ANSWER intuitive risk judgements
why is risk perception important? - ANSWER you need to understand the way
in which people judge risks and respond to hazards in order to communicate,
educated and predict responses to events, technologies and risk
management strategies
What are the top fears from the 2018 chapman survey on what Americans
fear? - ANSWER 1. corruption of government officials
2. pollution of oceans
3. pollution of drinking water
4. not having enough money for future
5. people i love being seriously ill
6. ppl i love dying
7. air pollution
8.extinction of plant and animal species
9. global warming and climate change
10. high medical bills
are risk and hazard the same thing? - ANSWER NO!
Risk - ANSWER the probability of something bad happening
,Risk= likelihood x severity (of that bad outcome)
Ex: how likely is it that you will get hit by a vehicle (and that it will kill you)
Hazard - ANSWER source of potential harm or danger that could cause loss
or injury under certain circumstances
Ex: getting hit by a vehicle
How are risk assessment and risk management different? - ANSWER Risk
management involves evaluating and deciding how to deal with a risk.
Risk assessment helps to inform
risk assessment (what can it include and what questions does it answer) -
ANSWER can include a risk/benefit analysis where risks and benefits of
particular options are compared. It includes determining who receives the
risks and benefits
risk assessment tries to answer questions about harms:
-Who or what will be harmed?
, -How many will be harmed?
-How will they be harmed and by how much?
-How long will the harm last?
Risk Management - ANSWER involves evaluating and deciding how to deal
with a risk
Risk Mitigation - ANSWER reducing the severity, seriousness, or painfulness
of the risk.
Mental Noise Approach - ANSWER When people perceive themselves at risk,
their ability to hear and process information decreases dramatically
Under such circumstances, the ability to attend to and retain information is
estimated to be 80% less than normal
Cross cutting approaches - ANSWER - communication process approach
-national research councils approach
-hazard plus outrage approach
-social amplification of risk approach
-social construction approach
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