4 Eras of The Marketing Concept - Answer-1. Production Era- The most effective way of producing a product (as much as fast as possible)
2. Sales Era- Having the most sales volume (move inventory as quickly as possible)
3. Relationship Era- Focusing on the consumers needs & satisfying them
4. ...
MGT 103 – UCSD Exam Questions and
Answers
4 Eras of The Marketing Concept - Answer-1. Production Era- The most effective way of
producing a product (as much as fast as possible)
2. Sales Era- Having the most sales volume (move inventory as quickly as possible)
3. Relationship Era- Focusing on the consumers needs & satisfying them
4. Triple Bottom Line- Financial, Social, Environmental
Steps in Strategic Planning (SFO) - Answer-1. Define the mission
2. Evaluate the environment
3. set objectives
4. establish a business portfolio
5. Develop growth strategies
The Business Cycle - Answer-PRRDI
Prosperity - Recession - Recovery - Depression - inflation
Marketing Research - Answer-Collecting, analyzing, and interpreting data about
customers, competitors, and the business environment to improve marketing
effectiveness
Marketing Research Process - Answer-1. Define the research problems (objective)
2. Determine the research design (secondary/primary data)
3. Choose method to collect data
4. Design the sample
5. Collect the data
6. Analyze the data
7. Prepare the research report
Credence - Answer-hard to judge- like a religious service
4 types of consumer products - Answer-1. convenience products
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