100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
MGT 103 Final Exam 15-16 Questions and Answers $10.49   Add to cart
Quickly navigate to
Preview
  2.  
  3. MGT103
  4.  
  5. MGT103

Exam (elaborations)

MGT 103 Final Exam 15-16 Questions and Answers
 5 views  0 purchase
  • Course
  • MGT103
  • Institution
  • MGT103

The 4 C's - Answer-1. customer solution 2. customer cost 3. convenience 4. communication 4 P's - Answer-1. product 2. price 3. place 4. promotion what is the marketing environment - Answer-the six forces that surround the customer and effect the marketing mix 6 forces of the marketin...

[Show more]

Preview 1 out of 3  pages

Document information

  • October 22, 2024
  • 3
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

Subjects

  • mgt 103 final exam 15 16 questions and answers
  • the 4 cs answer 1 customer solution

Written for

  • MGT103
  • MGT103

Seller

avatar-seller
lectknancy

Reviews received

Content preview

MGT 103 Final Exam 15-16 Questions
and Answers
The 4 C's - Answer-1. customer solution
2. customer cost
3. convenience
4. communication

4 P's - Answer-1. product
2. price
3. place
4. promotion

what is the marketing environment - Answer-the six forces that surround the customer
and effect the marketing mix

6 forces of the marketing environment - Answer-1. economic forces
2. political forces
3. legal and regulatory forces
4. technological forces
5. socio-cultural forces
6. competitive forces

difference between the marketing environment and the marketing mix - Answer-it is
dynamic and the organization has NO control over these forces

value - Answer-customer benefits- customer cost

strategic marketing process - Answer-- planning phase
1. swot analysis
2.market- product focus and goal setting
3.marketing program
- implementation phase
- evaluation phase

distribution channels - Answer-a set of interdependent organizations involved in the
process of making a product or service available for use by the consumer or business
user

intermediaries in the channel - Answer-manufacturer
distributor (intermediary)
retailer (intermediary)
consumer

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller lectknancy. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $10.49. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

62890 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$10.49
  • (0)
  Add to cart