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MGT 103 Final Exam 15-16 Questions and Answers
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The 4 C's - Answer-1. customer solution 2. customer cost 3. convenience 4. communication 4 P's - Answer-1. product 2. price 3. place 4. promotion what is the marketing environment - Answer-the six forces that surround the customer and effect the marketing mix 6 forces of the marketin...

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  • October 22, 2024
  • 3
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

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  • mgt 103 final exam 15 16 questions and answers
  • the 4 cs answer 1 customer solution

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  • MGT103
  • MGT103

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MGT 103 Final Exam 15-16 Questions
and Answers
The 4 C's - Answer-1. customer solution
2. customer cost
3. convenience
4. communication

4 P's - Answer-1. product
2. price
3. place
4. promotion

what is the marketing environment - Answer-the six forces that surround the customer
and effect the marketing mix

6 forces of the marketing environment - Answer-1. economic forces
2. political forces
3. legal and regulatory forces
4. technological forces
5. socio-cultural forces
6. competitive forces

difference between the marketing environment and the marketing mix - Answer-it is
dynamic and the organization has NO control over these forces

value - Answer-customer benefits- customer cost

strategic marketing process - Answer-- planning phase
1. swot analysis
2.market- product focus and goal setting
3.marketing program
- implementation phase
- evaluation phase

distribution channels - Answer-a set of interdependent organizations involved in the
process of making a product or service available for use by the consumer or business
user

intermediaries in the channel - Answer-manufacturer
distributor (intermediary)
retailer (intermediary)
consumer

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