Exam (elaborations)

Campaign Business Practioner UPDATED ACTUAL Questions and CORRECT Answers

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Campaign Business Practioner

Campaign Business Practioner UPDATED ACTUAL Questions and CORRECT Answers b. 1 - CORRECT ANSWER- How many application servers can a single instance of the client connect to? a. 0 b. 1 c. 2 d. 3 a. Email domains

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Uploaded on October 22, 2024
Number of pages 41
Written in 2024/2025
Type Exam (elaborations)
Contains Questions & answers

campaign business
campaign business practioner

Institution Campaign Business Practioner
Course Campaign Business Practioner

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Campaign Business Practioner UPDATED
ACTUAL Questions and CORRECT
Answers
b. 1 - CORRECT ANSWER✔✔- How many application servers can a single instance of
the client connect to?
a. 0
b. 1
c. 2
d. 3

a. Email domains

b. Sales by product - CORRECT ANSWER✔✔- Use of qualitative reports? (Pick two)
a. Email domains
b. Total Sales by USD
c. Sales by product
d.?

a. Make the query more efficient - CORRECT ANSWER✔✔- Why would you change
the targeting dimension?

a. Drag and drop to new location - CORRECT ANSWER✔✔- Created marketing plan
in wrong location. How would you move it?

a. 3 (male, female, none specified) - CORRECT ANSWER✔✔- Using default model,
creating a delivery with dynamic content based on gender. How many variants would
you need?

a. Must log into website and approve - CORRECT ANSWER✔✔- Targeting approval
takes place where? (Cam Edit: My question was where in the Campaign Client does
approval take place?)

,a. Approval tab
b. Recipient tab
c. There is none, you need to open the mail and go through the site
d. ..?

a. Omit previous recipients or remove duplicates

b. Upsell - CORRECT ANSWER✔✔- Use for exclusion activity? (Pick two)

a. 4 (3 for recurring, 1 for continuous) - CORRECT ANSWER✔✔- Have a recurring
and continuous delivery happening once a week for 3 weeks. How many delivery logs
are created?

a. Scheduler - CORRECT ANSWER✔✔- Creating a workflow on Friday that you want
send out on Monday at 8:00am that must have the most recent Recipients. What should
you configure before starting the workflow?

a. The Target - CORRECT ANSWER✔✔- Before adding a Delivery task what do you
have to take into consideration?

a. Log in screen - CORRECT ANSWER✔✔- After pasting the install link into a browser
what is the Business Practitioner presented with?

a. Content review

b. Proof target - CORRECT ANSWER✔✔- Usage for seeds? (Pick two)

a. Engaging content
b. Double opt-in process

c. Reduce contact - CORRECT ANSWER✔✔- 13. How to increase subscriber loyalty?
(Pick three)

a. Engaging content
b. Double opt-in process

,c. Reduce contact
d. Remove unscubscription link is a fourth answer but that's a marketing no-no

a. Personalization
b. Spam results
d. Mirror page is a fourth answer but clicking on it gives an error in the preview -
CORRECT ANSWER✔✔- What can you test in the Delivery preview? (Pick three)

a. Personalization
b. Spam results
c. Opt-out link
d. Mirror page is a fourth answer but clicking on it gives an error in the preview

a. That all of A is included in B (A is a subset of B) - CORRECT ANSWER✔✔- Set A
has 100 recipients. Set B has 200 recipients. The union of the two creates set C with 200
recipients. What does that indicate?

a. All of the internal names are unique - CORRECT ANSWER✔✔- A Campaign is
copied from one location to another. What is the relation between the internal names of
campaign template, workflows & deliveries?

a. Dashboard > Select More > Select Recipients

b. Explorer > Profile&target > recipient - CORRECT ANSWER✔✔- Where do you add
new records into recipient table?

(https://docs.campaign.adobe.com/doc/AC6.1/en/WKF_General_operation_Workflow_l
ife_cycle.html#Multiple_approval)

a. Both Routes??

Other possible answer: Whichever is selected first, in this case since the 1st approver
rejects the no branch will be executed? (Needs confirming) - CORRECT ANSWER✔✔-

, Which Multiple approval path will the workflow progress if 1st rejects and 2nd accepts
it?

a. Yes branch gets executed
b. No branch gets executed
c. Both get executed
d. ?

a. Scheduler will not run until the Campaign manager restarts the workflow -
CORRECT ANSWER✔✔- Delivery Campaign has a scheduler in workflow with error
detection. What will happen when workflow fails?

a. Scheduler will not run until the Campaign manager restarts the workflow
b. The scheduler will wait 24hr and then try again.
c. The scheduler will start again at the next scheduled interval and run as normal.

a. effectiveness - CORRECT ANSWER✔✔- What do we use A/B testing for in
marketing campaigns?

a. select 'keep results of interim population' within workflow properties - CORRECT
ANSWER✔✔- How would a business practitioner access the intermediate records in a
workflow?

a. 50% (correct)[20 clicked / 40 opened] - CORRECT ANSWER✔✔- An Email delivery
Campaign has 100 email addresses. 80 were delivered into inboxes, 40 were opened, and
20 have a link clicked. What is the reactivity score?
Reactivity is the number of distinct clicks over the number of distinct opens

a. 50%
b. 40%
c. 25%
d. 20%

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Exam (elaborations)

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