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D373 Section 1 Lesson 2 Branding Final Review Exam With Complete Solutions. $9.99   Add to cart

Exam (elaborations)

D373 Section 1 Lesson 2 Branding Final Review Exam With Complete Solutions.

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  • Course
  • WGU D373
  • Institution
  • WGU D373

What is a brand? - Answer A name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. Brand promise - Answer the marketer's vision of what the brand must be and do for consumers. Brand Architecture - Answer ...

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  • October 23, 2024
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  • 2024/2025
  • Exam (elaborations)
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  • WGU D373
  • WGU D373
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D373 Section 1 Lesson 2 Branding Final
Review Exam With Complete Solutions.
What is a brand? - Answer A name, term, design, symbol, or any other feature that identifies one
seller's good or service as distinct from those of other sellers.



Brand promise - Answer the marketer's vision of what the brand must be and do for consumers.



Brand Architecture - Answer hierarchy of brands within the company; how a brand family is delineated



Brand equity - Answer the ownership a brand has in the marketplace as measured by the value of the
brand and the collective perception of the brand



Brand extension - Answer the use of the same brand name for new products being introduced to the
same or new markets



Brand storytelling - Answer weaving the narrative of the brand - the why, purpose, the reason - with
emotions and feelings that entice people to follow or care about a brand beyond just the products and
services it sells



Brand value - Answer the real and perceived value that a brand brings to the organization



Co-branding - Answer Two or more well-known brands are combined into a joint product or marketed
together in some fashion



Customer Lifetime Value (CLV) - Answer A metric that determines how much a customer is worth to an
organization over their lifetime of doing business with the company



Differentiation - Answer distinguishing one brand from another

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