MGT 103 Final Exam Questions with Verified Answers
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Course
MGT103
Institution
MGT103
How to calculate net worth? - Answer-total assets - total liabilities
Median income for households? - Answer-$56,000
Why do companies acquire other companies? - Answer-1. products (revenue driver today)
2. R&D, technology (revenue for tomorrow, synergy w/ today's capabilities)
3. people cap...
MGT 103 Final Exam Questions with
Verified Answers
How to calculate net worth? - Answer-total assets - total liabilities
Median income for households? - Answer-$56,000
Why do companies acquire other companies? - Answer-1. products (revenue driver
today)
2. R&D, technology (revenue for tomorrow, synergy w/ today's capabilities)
3. people capital (very few)
4. customer relationships (sometimes)
Career levels by decade? - Answer-learn (20s) -> burn (30s) -> earn (40s) -> survive
(50s)
Strengths of 23AndMe? - Answer-- offers unique and cutting edge way to understand
who you are and where you come from
- every individual is different, so your result is unique to you
Weaknesses of 23AndMe? - Answer-- no specified target market
- are the results interesting and life changing enough to cost $99/199?
Opportunities of 23AndMe? - Answer-- increase advertising platform
- expand globally
- stay in compliance with FDA
Threats of 23AndMe? - Answer-- ancestry.com
- color.com
'Levers' of Sales - Answer-- execution (reach, frequency/segmentation, calls per day)
- sales messaging (core messages, message quality, message recall, use of visuals)
- competence (knowledge, ability to verbalize, selling skills)
- incentives (sales contest, sales incentives)
- resource of optimization (group influencing activities, flex fund utilization)
- accountability
- business planning (prescriptive, organic)
Proven Sales Competencies - Answer-- drive for results (action oriented)
- great communicator (not "talker")
- persistent and persuasive
- socially agile
- corporate savvy
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