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Exam (elaborations)

Pardot Specialist Exam Questions and Answer’s (Latest Update 2025)

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Pardot Specialist Exam Questions and Answer’s (Latest Update 2025)

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  • October 23, 2024
  • 86
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • Pardot Specialist
  • Pardot Specialist
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Allivia
Pardot Specialist Exam Questions and
Answer’s (Latest Update 2025)
How do you set up for and sync a Salesforce connector? -
Correct Answer ✅1. Install App Exchange and apply Pardot
user permission sets

2. Add Salesforce Connector in Pardot.

3. Configure Salesforce (update leads and contact pages
layout.)

4. Configure Pardot (map fields, map users & enable SSO)



Do Contacts and Leads in Salesforce automatically sync to
Pardot if they do not exist in Pardot yet? - Correct Answer
✅No, they do not sync automatically, you need to import
those records to establish a sync first.



What do Pardot Prospects sync with? - Correct Answer
✅Contacts and Leads. Connections are bi-directional.



List the objects synced between Salesforce and Pardot -
Correct Answer ✅

,Pardot Specialist Exam Questions and
Answer’s (Latest Update 2025)
Do Campaigns in Salesforce sync one way or bi-directionally
with Leads and Contacts? - Correct Answer ✅Bi-
directionally.



How do objects sync between Pardot and Salesforce? -
Correct Answer ✅



How often do Pardot and Salesforce sync? - Correct Answer
✅Every 2 minutes



What are the primary and secondary ways of syncing
prospects? - Correct Answer ✅Primary - Unique CRM ID is
primary identifier, Secondary - email



What Pardot activities can trigger a sync? - Correct Answer
✅1. Prospect activities

2. user actions

3. system actions

,Pardot Specialist Exam Questions and
Answer’s (Latest Update 2025)
What Pardot prospect activities can trigger a sync? - Correct
Answer ✅1. Form submission

2. Form handler submission

3. Landing page submission

4. Unsubscribing from emails



What Pardot USER actions will cause a prospect to queue up
for syncing? - Correct Answer ✅1. Import of prospects

2. Any prospect field changes (including opting out manually
or automatically)

3. Campaign change

4. Clicking "syncronize with CRM" link on any prospect record.



What Pardot SYSTEM actions will cause a prospect to queue
up for syncing? - Correct Answer ✅1. Any record changes
that take place because of an automation rule or completion
action

2. Add to a Salesforce campaign (via automation rule,
segmentation rule, completion action or drip program action)

, Pardot Specialist Exam Questions and
Answer’s (Latest Update 2025)
How can you verify whether records have synced? - Correct
Answer ✅1. In Pardot Prospect Record you'll see the little
Salesforce cloud icon and a value for CRM fields.

2. In Salesforce Lead or Contact Record the Pardot URL has a
field value



What Salesforce activities can trigger a sync? - Correct
Answer ✅1. Lead or Contact User (Owner) update.

2. Lead or Contact Field Change

3. Creating a New Lead or Contact (must have a connector
setting enabled)



In Salesforce do Custom Objects, Accounts and Opportunities
sync one way or bidirectionally? Which way? - Correct
Answer ✅They sync one way. Sync to the Lead or Contact,
but not vice versa.



What is the purpose of a Connector and where can it be
found? - Correct Answer ✅A Connector allows Pardot and
Third-Party Applications to sync data and activities. Can get

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