MGT 103 - Midterm 1 Ehrich UCSD Questions And Answers
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Course
MGT 103
Institution
MGT 103
MGT 103 - Midterm 1 Ehrich UCSD
Questions And Answers
Market Development Strategy introduce existing products to new markets
Diversification Strategy emphasize both new products and new markets to achieve growth
Environmental Scan Process of continually acquiring information on events occurring...
Secondary Data Collected for some other purpose•External (census, Gallup poll,
etc.)•Internal (company records, sales data)
Observational Research Making observations of behavior and recording those
observations in an objective manner•Natural (e.g., home, store) vs. artificial (e.g., lab)
settings•Most useful when investigating complex social settings; less useful for studying well-
defined hypotheses under specific conditions
Survey Research Personal Interview surveys -you can be flexible and adjust to the person
you're interviewing (costly)•Mail surveys & Phone surveys•Online surveys -becoming more and
more common
Experimental Research Test hypotheses about causal relationship between variables-Look
at effect of independent variable on dependent variable-Different groups of consumers get
different "treatments"-Helps determine CAUSALITY
3 Factors Necessary for Causation 1)Correlation
2) Temporal antecedence
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