100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
MGT 103 Questions And Answers $20.49   Add to cart
Quickly navigate to
Preview
  2.  
  3. MGT 103
  4.  
  5. MGT 103

Exam (elaborations)

MGT 103 Questions And Answers
 2 views  0 purchase
  • Course
  • MGT 103
  • Institution
  • MGT 103

MGT 103 Questions And Answers What's needed for Marketing to Occur? 1. Two or more parties with *unsatisfied* needs 2. A desire and ability on their part to have their needs satisfied 3. A way for the parties to communicate 4. Something to exchange Product A good, service, or idea to satisfy t...

[Show more]

Preview 3 out of 26  pages

Document information

  • October 23, 2024
  • 26
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

Subjects

  • mgt 103 questions and answers

Written for

  • MGT 103
  • MGT 103

Seller

avatar-seller
UpperClass

Reviews received

Content preview

MGT 103 Questions And Answers

What's needed for Marketing to Occur? 1. Two or more parties with *unsatisfied* needs


2. A desire and ability on their part to have their needs satisfied

3. A way for the parties to communicate

4. Something to exchange




Product A good, service, or idea to satisfy the customer's needs




Price What is exchanged for the product




Promotion A means of communication between the seller and buyer




Place A means for getting the product to the customer




Target Marketing One or more specific groups of potential consumers toward which an

organization directs its marketing program.

, MGT 103 Questions And Answers
Marketing is the activity for creating, communicating, __________ offerings that benefit

customers, the organization, its stakeholders, and society at large. delivering, and

exchanging




Maddie's mom needs a new tablet device, so you recommend that she read the latest

ComputerWorld magazine because it has reviews of Apple's new iPad Air and Samsung's new

Galaxy S 5. Maddie finds a copy of the magazine in the student bookstore. What is needed next

in order for marketing to occur? She must check to see if she has sufficient cash (or credit)

to purchase the magazine at the bookstore.




A proposed law in New Jersey would ban the use of tanning beds by anyone under the age of 18.

This restriction would be an example of which environmental force? Regulatory




The essence of successful marketing and gaining loyal customers is for firms to focus on

__________. providing customer value




Social responsibility refers to... the belief that organizations are accountable to a larger

society for their actions.

, MGT 103 Questions And Answers
Customer Value Propositon (Stand for something) The cluster of benefits that an

organization promises customers to satisfy their needs.




EX: Walmart CVP can be described as "everyday low prices for a broad range of products that

are always in stock in convenient locations. "




Michelin's customer value proposition can be summed up as "providing safety-conscious parents

greater security in tires at a premium price."




What makes up company culture? - The *fabric* or *essence* of the company


-It's the *heartbeat* of the company (not "brain*)

-Something that is pre-existing in a company's genetic code.




What are *S.M.A.R.T* goals? What is an example? S: Specific


M: Measurable

A: Attainable

R: Relevant

T: Time-Based

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller UpperClass. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $20.49. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

85443 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$20.49
  • (0)
  Add to cart