MGT 103 Questions 1 And Answers
non profit organization non-governmental organization that does not have profit as its
main goal (Boys and Girls Club, American Heart Association, Khan Academy)
government agency provides a specific service to its constituents (Census Bureau)
corporate level top...
environmental scan process of continually acquiring information on events occurring
outside the organization; this is done to identify and interpret potential trends that might impact
the business
consumer behavior the actions a person takes in purchasing and using products and
services, including the mental and social processes that come before and after these actions
problem recognition > information search > evaluation of alternatives > purchase > post
purchase evaluation what is the consumer buying decision process?
extended decisions decisions that are expensive; choosing a University
habitual decisions decisions that are made easily daily
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