J375 EXAM 2 QUESTIONS AND CORRECT ANSWERS | GRADE A+
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J375
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J375
J375 EXAM 2 QUESTIONS AND CORRECT ANSWERS |
GRADE A+ Which of the following is not one of Porter's generic business level strategies?
a. Cost Leadership
b. Differentiation
c. Economies of Scale
d. Focus
: Economies of Scale
Which of the following is more of a value driver than a cost driver...
J375 EXAM 2 QUESTIONS AND CORRECT ANSWERS |
GRADE A+
Which of the following is not one of Porter's generic business level strategies?
a. Cost Leadership
b. Differentiation
c. Economies of Scale
d. Focus
➹➹: Economies of Scale
Which of the following is more of a value driver than a cost driver?
a. Economies of Scale
b. Superior Customer Service
c. Experience-curve Effects
d. Learning - curve effects
➹➹: Superior Customer Service
Which of the following statements is true of a strategic position?
,a. Choosing a strategic position requires making important trade-offs between value and
cost positions.
b. Strategic positions are fixed; they do not change like the environment
c. Differentiation and cost leadership require similar strategic positions
d. A firm is said to have a competitive advantage when it ends up with strategic positions below
the productivity frontier
➹➹: Choosing a strategic position requires making important trade-offs between value and cost
positions.
Which business level strategy does the following example best fit?
Starbucks appeals to a wide variety of people on the basis of value - people are prepared to pay
more for the cafe' experience and customized offerings.
-Cost Leadership
-Focus Cost Leadership
-Focus Differentiation
-Blue Ocean/Integrated Strategy
-Stuck in the Middle
-Differentiation
, ➹➹: Differentiation
Which business level strategy does the following example best fit?
Walmart appeals to a wide variety of people through an emphasis on cost drivers - people are
drawn to Walmart for cheap prices with everything under one roof.
-Cost Leadership
-Focus Cost Leadership
-Focus Differentiation
-Blue Ocean/Integrated Strategy
-Stuck in the Middle
-Differentiation
➹➹: Cost Leadership
Which business level strategy does the following example best fit?
The Aston Martin One-77 car retails at almost $2 million dollars - it appeals to a very narrow
niche and the basis of its appeal is uniqueness.
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