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Straighterline Business BUS 102 Straighterline Principles of Marketing - Brian Bourdeau MKTG 3310 - Exam 1 Review Questions and Answers | 100% Pass Guaranteed | Graded A+ |
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Straighterline Business BUS 102 Straighterline Principles of Marketing - Brian Bourdeau MKTG 3310 - Exam 1 Review Questions and Answers | 100% Pass Guaranteed | Graded A+ |

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  • October 23, 2024
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  • 2024/2025
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Lamar University
Straighterline Business
BUS 102 Straighterline Business Principles of
Marketing MKTG 3310 Exam

Course Title and Number: BUS 102 Straighterline
Business Principles of Marketing Exam
Exam Title: BUS 102 Straighterline Business Principles of
Marketing Exam
Exam Date: Exam 2024- 2025
Instructor: [Insert Instructor’s Name]
Student Name: [Insert Student’s Name]
Student ID: [Insert Student ID]

Examination
180 minutes
Instructions:
1. Read each question carefully.
2. Answer all questions.
3. Use the provided answer sheet to mark your responses.
4. Ensure all answers are final before submitting the exam.
5. Please answer each question below and click Submit when you
have completed the Exam.
6. This test has a time limit, The test will save and submit
automatically when the time expires
7. This is Exam which will assess your knowledge on the course
Learning Resources.


Good Luck!

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, Straighterline Business 2024-2025
BUS 102 Straighterline Principles of Marketing - Brian
Bourdeau MKTG 3310 - Exam 1 Review Questions and
Answers | 100% Pass Guaranteed | Graded A+ |

Read All Instructions Carefully and Answer All the
Questions Correctly Good Luck: -

What are the 3 Types of Economies to consider in
Marketing Macro-Environments? - Answer>> 1)
Subsistence Economy
2) Developing Economy
3) Mature Economies

Define "Subsistence Economy" in a Macro-Economy, in
terms of Marketing. - Answer>> economies that
consumer virtually all of what they produce, which are
primarily agricultural and basic manufacturing products

["just surviving"]

Define "Developing Economy" in a Macro-Economy, in
terms of Marketing. - Answer>> economies that produce
more than it consumers and offers opportunities for
certain product categories but does not have the
advanced service economy of a mature economy

□ Huge entrepreneurship opportunities
□ Building up, and the first thing to build up, primarily,
is services
® Ex.: telecommunication companies, banks,
insurance



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,Define "Mature Economy" in a Macro-Economy, in
terms of Marketing. - Answer>> an economy that has
transitioned into a service economy; has stable
industry, established banking and financial institutions,
and offers many marketing opportunities across a wide
variety of sectors

What is the most important element, regarding social
aspects and culture, of a Micro-Environment? - Answer>>
customers!

What is the most important element, regarding social
aspects and culture, of a Macro-Environment? -
Answer>> trends related to the customers!

Explain a bit how different generation view the world
differently, affecting the social and cultural aspects of
Marketing. - Answer>> □ Ex.: people in our generation
don't even remember 9/11
□ Ex.: people have been through different economies,
different tragedies, etc.
□ Ex.: marketing appeals are different for Baby
Boomers, Gen X, Millennials, Gen Z

Are Social and Cultural Elements a Micro-Environment
issue or a Macro-Environment issue? - Answer>> Macro-
Environment

Explain a bit how a shift in diversity affects the social
and cultural aspects of Marketing. - Answer>> Ex.: not all
people of the Hispanic culture are alike
□Might change as generations continue on and first
generations continue to have second and third
generation kids


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, Are Political / Regularity / Legal Issues Elements of
Micro-Environments or Macro-Environments? - Answer>>
Macro-Environment

What part do laws play in Marketing? - Answer>> Laws
help protect consumers directly from companies
(Consumer Bill of Rights)

What are teh 4 Basic Rights as Outlined by the
Consumer Bill of Rights articulated by President JFK in
1960? - Answer>> 1) Right to be informed
2) Right to safety
3) Right to choose
4) Right to be heard

What are federal laws often supplemented by? What is
the significance of this? - Answer>> federal laws often
suplemented by state laws

***companies have to be aware of the laws in any state
the company does business in (this is true in a global
sense as well)

□ Child advertising laws
[Ex.: Camel Cigarettes got in trouble for cartoon
advertising that was more enticing to children]

□ Buyer beware laws

What 2 types of influences are included in the
Economic Environment of the Macro-Environment? -
Answer>> 1) Financial Influences
2) Monetary Influences

How do we distinguish between different economies?

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