UX Design Institute - Professional Diploma Final Exam Questions and Correct Answers the Latest Update and Recommended Versio
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Course
UX Design Institute
Institution
UX Design Institute
concept: Golden Thread
set of concepts/ideas that articulate UX design process;
1. UX design is a problem solving discipline
2. UX is a process
3. UX is a research-based discipline
4. Qualitative research is more insightful than quantitative
5. Flow is important to creating a pleasant e...
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UX Design Institute - Professional
Diploma Final Exam Questions and
Correct Answers the Latest Update and
Recommended Version
concept: Golden Thread
✓ set of concepts/ideas that articulate UX design process;
✓ 1. UX design is a problem solving discipline
✓ 2. UX is a process
✓ 3. UX is a research-based discipline
✓ 4. Qualitative research is more insightful than quantitative
✓ 5. Flow is important to creating a pleasant experience
✓ 6. UX is a tool for minimizing risk of wasting time/money and of building poor quality
product
3 types of design that go into high quality products
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3 key ingredients of a successful product
✓ 1. viability (business) - product has to make or save money for the business
✓ 2. feasibility (technology) - product has to be buildable at a viable price
✓ 3. desirability (customer) - product has to be solving a problem to make a customer want
to use it
questions to ask to identify desirability
✓ 1. is there a problem?
✓ 2. is our product solving it?
✓ 3. is the experience great?
✓ - increase revenue, customer acquisitions, conversions, customer satisfaction, customer
retention, sales/sales per visitor/revenue per sale
✓ - reduce cost, customer turnover, time to market
concept: UX design process
✓ research -> define -> design -> prototype -> validate/test
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✓ - vision is clear
✓ - product is visualized in high-fidelity
✓ - process has a natural structure that is easily understandable
✓ - ideas can be iterated cheaply
✓ - 3 success factors (viability, feasibility, desirability) are given equal importance
examples of design pitfalls
✓ - not carrying out customer research
✓ - designing for yourself
✓ - being technology-led rather than customer-led
concept: danger of features
✓ - features involve trade-offs --> each new feature crowds an existing one;
✓ adds too much complexity and cost (time & money)
possible problems w/ software development
✓ - focus on features vs. goals
✓ - failure to follow the design process and produce high-fidelity designs
✓ - failure to prioritize
what is the importance of low-fidelity design?
✓ - reduces ambiguity on what a product could be like
✓ - gives time and space to validate a design before building
✓ - reduces rick of spending extra money/time, creating low-quality products, and
damaging the brand
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