SMAD 470 FINAL EXAM STUDY
GUIDE SOLUTIONS
Automation - Ans:-Algorithms created for you. Automatically generated content created for you
based on your likes, searches, etc
Rhizome - Ans:-structure of digital media with all of its interconnected nodes and links
Simulation - Ans:-Characteristic o...
Taking one media form and transmitting/transforming it through another. (Ex; old media television
programs digitized and broadcast onto a tablet or smartphone.
What does McLuhan mean by "We shape our tools, and afterward our tools shape us"? - Ans:✔✔--
"Medium is the message"
- The medium itself is changing how we communicate
- Medium is the most important thing
- Technological determinism view
- "Technologies have unforeseen consequences"
What are the concerns of the current state of the public sphere? - Ans:✔✔-- The political fragmentation
of the public,
- The quality of the information environment,
- The quality of online political discourse,
- The legitimacy of information sources and its privatized nature
For Jurgen Harmermas, what are the rules of a successful public sphere? - Ans:✔✔-A focus on rational
and critical debate and the avoidance of emotion or emotive language in such debate
A focus on the content of statements, not the position or standing of the speaker
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