Telus Rater Exam Study Guide with Complete Solutions
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Course
2024/2025
Institution
2024/2025
Telus Rater Exam Study Guide with
Complete Solutions
Ad Creative; The Ad Creative is an advertisement that can appear - Ans:-AC
Landing Page; Where you're sent when you click the AC. The first page that appears. - Ans:-LP
A word or phrase searched for - Ans:-Query
What the user is actually sea...
An ad might offer something that is topically related to the query, but does not address the nearby intent
at all - Ans:✔✔-Only Topical Connection
An ad might offer the user a product or service that is not exactly what the user queried for. For example,
for the user query [lg fridge freezer], an ad of [samsung fridge freezer] might show up. When the ad
presents a product or service that has some difference to the queried one, you will have to carefully
assess how well the advertised product or service is connected to the user's original query. - Ans:✔✔-
Substitutability
When the user indicates that they want a certain product / service from a certain brand or provider, and
the ad appears to offer the same or a very similar product / service from a different brand, provider or
competitor, you should generally consider this as a reasonable substitute / alternative to the queried
product / service. - Ans:✔✔-Reasonable Substitute
An ad might offer a very different alternative that would address the user's needs. For example, for a
query [disposable straws], an ad might offer [stainless steel straws] which are reusable. Both of these
items address the user's needs for straws in very different ways.
While some users might possibly become interested in stainless steel alternatives for their query, most
users would not consider stainless steel straws as reasonable alternatives to [disposable straws], and
these two items would not be considered interchangeable. - Ans:✔✔-Radically Different
Alternative/Substitute
The main content of the page is primarily focused on a single topic or a small number of topics.
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