MNM3709 Assignment 4 (QUESTIONS & ANSWERS) Semester 2 2024 - DUE 30 October 2024
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Strategic Marketing (MNM3709)
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University Of South Africa
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Strategic Marketing
MNM3709 Assignment 4 Full Solutions Semester 2 2024 - DUE 30 October 2024 ;100 % TRUSTED workings, Expert Solved, Explanations and Solutions. For assistance call or W.h.a.t.s.a.p.p us on ...(.+.2.5.4.7.7.9.5.4.0.1.3.2)...........
THEOMEI APPAREL COMPANY PROFILE
Theomei Apparel is a South African...
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MNM3709 Assignment 3 (COMPLETE ANSWERS) Semester 2 2024 - DUE 1 October 2024
MNM3709 Assignment 3 (COMPLETE ANSWERS) Semester 2 2024 - DUE 1 October 2024
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MNM3709
ASSIGNMENT 4 SEMESTER 2 2024
UNIQUE NO.
DUE DATE: 30 OCTOBER 2024
, MNM3709
Assignment 4 Semester 2 2024
Unique Number:
Due Date: 30 October 2024
Strategic Marketing
QUESTION 1: External Environment Analysis of Theomei Apparel
1. Economic Environment:
Theomei Apparel operates within South Africa’s economic landscape, which is
influenced by fluctuating economic growth and high unemployment rates. Economic
conditions impact disposable income, which affects demand for products, including
bespoke scrubs. South Africa’s economy has seen high inflation and a weaker Rand,
which may drive up production costs but also create opportunities, as local products
become cheaper than imports (South African Reserve Bank, 2023). The healthcare and
beauty industries, which are Theomei’s target markets, remain somewhat resilient due
to essential service demand (Stats SA, 2022).
References:
South African Reserve Bank. 2023. Monetary Policy Review. [Online] Available
at: https://www.resbank.co.za/publications/monetary-policy-review
Stats SA. 2022. Quarterly Labour Force Survey (QLFS), Quarter 2: 2022.
Pretoria: Stats SA.
2. Technological Environment:
The advancement in manufacturing technology and materials innovation offers
companies like Theomei an opportunity to integrate new technologies, such as
antimicrobial fabric or digital cutting tools, which could improve product quality and
efficiency (Durst & Evangelista, 2018). Moreover, the rise of e-commerce provides
Theomei with a platform to market its products to a wider audience, reducing the need
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